If they are considering introducing you in a serious and rigorous way to the world of E-commerce, you will need to have certain knowledge that will help you and help you grow by walking step by step. It is a booming sector that can be combined very well with the world of graphic design and that will undoubtedly provide us with great knowledge and if we work it well, profits.
Below I propose a selection of 12 books focused on the world of electronic commerce. Enjoy them!
Experts in Email Marketing: It is the most current of all this selection, in fact it has been released two months ago. From the Mailrelay website they offer this fantastic compendium of tips and resources that you cannot ignore. Besides this fantastic ebook they have developed a brutal free offer in which they will allow you to send 75.000 emails to more than 15.000 clients. It is the largest free account in the world. What does the book contain? The next:
- Reflections of email marketing by an ant in the cloud.
- E-mail marketing and content marketing.
- The main factors involved in a good email marketing campaign.
- Email as an essential tool to optimize the customer's life cycle.
- The success of your business is on the list.
- My experience with email marketing.
- Don't bother with social media until you have mastered email marketing.
- Segment our lists by interactions, a key factor for selling by email.
- Three key aspects that you should know about email marketing.
- The importance of the subscriber for the blogger.
- The importance of a personalized analysis of each client and project.
The ecommerce white paper
It is a completely comprehensive manual that precisely deals with all aspects and the environment in which the phenomenon occurs. One of its strengths is that it deals with very practical topics such as legal aspects, mobile commerce, or analytics. It will serve us very well as a guide since it is already some years old and we must complement it with more recent information and studies.
The ecommerce black book
It is somewhat less dense and is presented in the format of a small guide, although it touches on various aspects of e-commerce and offers good advice for all those who are entering this area.
You can download it from here.
Email marketing, the perfect ally for ecommerce
Email marketing techniques are crucial to establishing e-commerce campaigns. In this mini-guide you will receive the most interesting tips.
Ecommerce: The Future of Business Success
The strong point of this book is that it focuses on practical and more specific aspects such as management software, logistics or stock management.
The download link here
How to improve conversion thanks to a sense of urgency
Here we are going to show some examples of the most effective ways to persuade our client by giving them a sense of urgency. Very interesting
Ecommerce manual, 21 tips to improve your sales
Here are the most interesting aspects such as personalization, mobile commerce or even the most legal aspects.
Tools to improve your online store
Increasing conversion rates is the primary goal of any professional engaged in developing e-commerce campaigns. Customer service will be essential and the use of various tools such as online chat or cross selling can be crucial.
Mastering the sales funnel in eCommerce
Improving the sales process is a task that requires certain protocols and organization from the acquisition of new clients to the check-out process.
Double your conversion rate in a week
A very simple and agile guide to be able to improve by leaps and bounds the processes of your online store to finally obtain an increase in the conversion rate.
Evolution and growth prospects for eCommerce for 2014
It is always good that we have valid references from a sector that does not stop growing and this is one of them. Here a detailed review of the data is carried out and through surveys of professionals in the field.