We live in an information war, in a constant bombardment of content. Did you know that we receive an average of 3000 advertising messages a day? Achieving a gap between all of them becomes a really complicated task, although it is even more difficult to capture the attention of the public. There are advertising campaigns that require millionaire investments, this makes all sense, spreading a message around the world is not exactly cheap. Money is very important to develop high-quality content, but not essential. Very often it is not the only determining factor in the effectiveness of an advertising campaign, there is an element that goes further and that does not have to be at odds with financial issues.
That element is creativity, which is above all astronomical sums. A revolutionary idea can be echoed on a large scale without paying significant advertising space, but who is capable of generating an idea powerful enough to proclaim itself the winner among the more than a million ads we receive per year? Sometimes it is enough to alter an urban space, take the theater to a bus stop, recreate the impact of a meteorite in the middle of the street ... What has never crossed your mind? Here you have a compilation of striking and impressive advertising proposals that do not leave anyone indifferent. I hope you enjoy them!
