At the precise moment when the doors of a business open, one of the most urgent and present needs of all entrepreneurs and founders of these businesses is the need to attract attention. The attention will serve as the perfect vehicle to persuade potential customers to believe that you really necesitan buy a specific product or contract a specific service. On a large scale this has been developed with large-scale advertising campaigns, but the truth is that advertising was not born yesterday as a field, it is a discipline with a long history behind it and therefore somewhat worn. The classic models of advertising through written media such as cards or posters are beginning to be ineffective, precisely because of the success they had in the past. By becoming popular as a resource for grab attention and sell ideas, has become part of a set of homogeneous and similar elements. Wherever we see a poster today, it seems more informative noise than anything else. There are no incentives in the most classic bets, there is nothing that transgresses the limits of the common and ordinary. This is where creativity comes into play as a lifesaving resource.
Advertising strategies start to get more and more complex, more and more elaborate, more and more planned. New ideas are almost desperately sought, new ideas are needed capable of capturing the attention of potential consumers. This is the new advertising: Here are some examples.
