Today women's rights and footing They have made a breakthrough. At least in the field of advertising Ads where machismo, homophobia and inequality are the topic of conversation are no longer often seen and they are not used to advertise any product.
But in the 50s it was very common to see how women were degraded in advertising to leave the "male" of the house (the husband) in a superior position to the wife. In addition, machismo was used in advertising of any product, not just products for the home.
Here you have a link to 25 macho ads of that time and I hope they stay there, in memory, so that no publicist or designer ever commits these atrocities again.
Source | 25 macho ads from the 50s