The slogan of a product or company can elevate an advertising campaign or make it mediocre. It is a fundamental element, a phrase that encompasses the entire essence of our product and company and philosophy that surrounds it. Its main functions are capture attention and establish an ideological association. This second is as important as the first, because we must bear in mind that the qualities or things that our consumers look for in our product are often not material. Sometimes it is a psychological, spiritual or social issue. That they associate these values or ideas with our brand will be very favorable to us.
In addition, the slogan affects the efficiency of the process, because thanks to this it will be a lot easier for users to remember the brand, with a catchy song or phrase we have done a good part of the work. It is a purely persuasive element, which ultimately does not seek a reply or an answer. What he seeks is to be recorded in the memory of the public, so the simpler and shorter it isMuch better.
Here are some of the best-known slogans that have had the most impact:
Coca-Cola: Uncover happiness.
Nike: Just do it.
Vodafone: Power to you (power to you).
Burger King: Have it your way (As you want).
Mcdonalds: I'm loving it. (I love).
Viceroy: It's not what I have, it's what I am.
Mac: Think different.
Movistar: Shared, life is more.
L'Oreal: Because you are worth it.
Nokia: Connecting People.
BMW: Do you like to drive?
Colon: Shop around, compare and if you find something better, buy it!
IKEA: Welcome to the republic independent of your home.
Kit Kat: Take a break, have a Kit Kat.
Heineken: Think green.
Wipp: The rubbing is going to end.
Mastercard: There are things that money cannot buy. For everything else, Mastercard.
The almond nougat: Come home for Christmas.
Duracell: And they last, and they last and they last ...
BMW: Be water, my friend.
Ecovidrio: Either you recycle, or you collect.
Orlando: Boy, here's tomato.
Adidas: Impossible is nothing
Road safety: If you drink, don't drive.
Grunding: Expensive, but the best.
NO CHOCOLATE POOL SLOGANS!