Who said that "A picture is worth a thousand words»He was right and the fact is that these words have much more relevance on the internet.
The images that appear on your website determine how visitors perceive your business and brandSo if you have a website and you want your visitors to consume the content or take a specific action, it is imperative to project the image on the right.
We present three reasons why image is everything on the Internet
People are guided by what they see by nature
When a visitor comes to your website, unless they are visually impaired, their first impression is going to be formed by what they see at first glance. If your website is messy and has images that do not contribute to the story you are telling, your visits will be confused and probably will not stay.
The problem is that not all pages need images and in particular they would be better with original images that are consciously created to support the content of each page.
Many people don't read, they just scan quickly
The debate on how many people actually read web pages is still unresolved, as some people say that no one reads while other people say that it is read often. The truth lies at the intersection of relevance and interest and it is that people do read, but only when they are really interested in the content.
Otherwise they scan the paragraphs to read relevant keywords and if they don't find what they're looking for, they leave your page.
People want to find information effortlessly
Experiments have shown that many people share articles on social media without even reading them.
This was tested in 2014, when NPR made an April fool of everyone by publishing an article entitled, why doesn't the American read more? There was not really an article, but if a paragraph cut to instruct people to like the Facebook post but without commenting it, to see how many people actually read the information.
Sure enough, people shared the post in response to the title without even clicking the link, as they thought they were commenting on a story about illiteracy and people losing interest in books.
This study on social networks determined that 59% of social media do not click on links, further demonstrating that the links are shared without being read.
Apparently, reading an article takes more time and effort than many people are willing to give and share without reading, that is why images take great importance in any project and if people move the content, your images could be the only way to capture the attention of your customers.
The image on the right can attract people
The random image used will make the visitor scroll (briefly) to see if there is something relevant on the page.
An image that consciously used to convey a specific message it will make the visitor scroll in anticipation of the content on the page, that is, when your images convey an appropriate message, visitors usually give enough time to read more about your project or work.
And the thing is that a good designed image says a lot about a brand, a job and a client, for example, you are reading an article that talks about security systems that work with applications installed on a mobile phone and the image clearly portrays this message .
In the image, screens on phone and laptop contain the same visual menus, but in a different design.
The title of the article will match the image and the visitor will know immediately that they are in the right place, since visitors do not always have time to read your content, therefore, your images are your main asset when it comes to capturing and maintaining the attention of a potential customer.