If there is a race longer than a Formula 1 circuit, that is the Google search race. At the SEO level, anyone seeks to be the first for the public. When someone writes a word, if our space deals with it, we want to appear first. Well, just below those who pay. At least we try.
In Google it is very difficult to position yourself and not only tips it's worth us. User traffic and the large amount of content play a role. That is why the following steps that we will take in the article are not a trick. They are a cluster of circumstances that you will have to carry out, but, it is not enough, that you know these. The content has to be consistent with the tags, categories, meta description, etc. This way you will be closer to position 1 in the ranking in your search profiles.
The following tips to be the first in the Google search engine They will bring you closer to it.
Organization
Creating an editorial calendar allows you to prioritize your content tasks, get into a cadence with your blog posting and social activity. Most importantly, keep your audience engaged by preventing your content from becoming stagnant or repetitive.
Organization is absolutely crucial for successalthough your content plan will not always be easy to stick to. Start by setting up a calendar, then brainstorm - what questions can you answer? What topics are relevant? How can you inspire?
Divide your content into social posts, blog posts, on-site copies, references, videos, etc. According to the format of blog, web, site you have in hand. And on top of that, your promotion, since content is rarely successful by itself, and plan its frequency: daily, weekly, monthly.
In tune with your audience
The focus of your content has to be directed at the visiting public and contribute to the success of your business. A new visitor, for example, has no brand loyalty. Therefore, the focus should be on inspiring content to convert, content and goals, and brand values to nurture.
Existing customers, meanwhile, have a different set of priorities and needs., so the content must be treated differently. Nurturing them, fostering promotion, and facilitating upsell capabilities are the keys to driving both customer satisfaction and future sales.
Competition, also an ally
You can find business strategies in the competition that can be attributed to yours. That is, if you sell perfumes on the internet, look for the keywords that your competition uses. So you can establish the same dialogue and attract new visits to your business. Through this, the amount of traffic that reaches your domain increases.
Photographs, more important than it seems
Especially when we talk about real products like perfumes mentioned above. Visual content, such as images, video, and infographics, can be a very powerful tool for any brand looking to communicate more effectively with its readers.
Start by dividing the body text with attractive images (include Alts images) to encourage your audience to finish reading and increase your ranking in search engines. Infographics also help collate content on visual screens attractive and easily intelligible.
Your site visitors also expect you to offer video content. Show your personality as you connect with them while providing information that meets their needs. How-to videos, demos, and customer testimonials are all opportunities to consider.
These tips like many others can help us to put our blog in the first position. It is necessary to take into account the maximum possible points, due to the great demand that exists in the network. If we consider that to sell any product or write any article there are a million more sites, more work we have to do. As the content and the SEO position through programs such as Yoast SEO are of great importance in our product.