It has been shown that people receive and retain messages more effectively if they are capable of awakening some emotional responses in us. Contrary to what it may seem, emotions are the greatest stimulant for memory and the brain, so it is not strange that advertisers are always trying to win over the viewer through comic winks, emotional suggestions and close characters. The main objective is to sneak into the memory of the future client and that both the brand and the product can be remembered and if they become a reason for conversation, even better because dissemination is assured. We can find very good examples in any promotional campaign. One of the ones that gives the concept designer the most room for maneuver is the condom advertising campaign. Because it is a subject with clear sexual implications and in a way it is a taboo subject, the ability to arouse the user's curiosity and draw their eyes away is quite powerful. Creating very funny ads is relatively easy in this case and very effective from a communication point of view.
Here is a selection of approximately 40 ads that I consider very effective and intelligent and that undoubtedly make a difference and manage to differentiate themselves from the mass of advertisements through emotion. Although the objective is to sell, if through our proposals we achieve empathize with the user and to make him smile, to retain the audience and the future user will be much easier. What do you think of these ads? Leave me a comment!
