If you want to meet your online marketing goals, you first need to understand what visual elements are powerful when it comes to capturing the attention of users and getting more response, since you should know that generally, people are visual creatures.
The images serve to help brands, so that they tell their story and convey a message. This is one of the reasons ecommerce brands are using visual commerce software that feature attractive customer photos, especially when used in the right context, provoke sales.
In fact, they positively affect purchasing decisions
The human brain has been shown to process images 60.000 times faster than text. On the other hand, a recent study by Microsoft Corp. has shown that individuals lose concentration after 8 seconds.
This makes the visual content, since it requires a lot of attention to understand what you want to convey. Regardless of your goal is online, if you are increasing your conversions, gaining more followers or increasing trying to increase the performance of your SEO, you need a graphic design tool to create visual content that your audience will love, so take note of these tools so you can get started.
Piktochart
Today they are often used infographics to represent complex information in a convincing and easier way. Visitors to your website are more likely to consume your content and fully understand your data, if it is contained in graphic elements.
The best thing about Piktochart is that it has an infographic tool that is just drag and drop. It also has more than 600 templates unique to give you the design you need to convey your story.
You can even display your infographic in a slideshow, as Piktochart includes maps, icons, photos, and videos for your industry.
vectr
You don't have to be a beginner to be able to create vector graphics. If you need a graphics editor, Vectr will be your best choice as you will get crisp and clean graphics, website mockups and other presentations no matter what platform you are using and the best thing is that its basic graphic editor is free.
Canva
Do you have complex graphic design software to use? Maybe you are not a technical person, but you have enough artistic taste for quality images that speak about you and your company.
Choose Canva if you need to make images for different social media, for social media marketing or to create traffic on your website.
To give more customization options to your brand, you can choose between its exclusive selection of text, shapes, creative layouts and other awesome elements. You can even invite up to 10 members for free to collaborate on shared designs and folders.
stencil
Trusted by leading global brands, Stencil helps bloggers and marketers create fuller images in a useful and easy way. Stencil has been created primarily to help you get more social engagement across social media platforms through its intuitive tools.
To give more creative freedom, has more than 200 templates, more than 1.900 web fonts and hundreds of thousands of icons and graphics.
Easel.ly
Another design tool that you should not miss is Easel.ly, as this tool streamlines the process of creating infographics with a large number of text, image and design of options to choose from. You have the option to create your own content from scratch or select templates that can also be edited on the go.
It has different infographic themes, such as social art infographics, you just have to go to its website so you can create the visual content you need regardless of the topic.