In this post, we will talk about main characteristics that the most important element must have of communication and corporate image, the logotype; These are 5 tips for making a professional logo.
When starting, you must bear in mind that it will be your image for the public and your future clients. That is why it is very important to have a good logo, this element is what will define your company.
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To make a logo several important points must be taken into account, It's about the aesthetics, shape and color. Each of these points must be taken into account since depending on the symbology and psychology in each culture the meaning can vary. If your company is international or for international clients, you have to take these variations into account.
- As a first tip we must highlight the most important in my opinion. The logo to be eye catching and attractive. Your logo must be focused on a target audience, in addition, it must have the quality of drawing attention to others and standing out. May be some representative element that indicates what the company is about or an element that you remember for its symbolism. For example, Red Bull brand bulls, which indicate strength.
- The logo must be unique and original, has to stand out from the rest. Try different shapes, for example a more organic or geometric shape, depending on the theme of the company.
- Another great and important tip is that your logo has to be durable and sustainable. If your logo is short-lived, it will be a lost investment. You must get people to remember you and identify the company through the logo.
- It has to avoid the overload of elements, the logo It should look simple, clean and at a glance. It must convey a direct message. The overload of elements can give the image of carefree and disorganization.
If you would like to know more about the logos you can go here