80's ads

There are advertisements capable of attracting our attention and fixing our eyes on it with the aim of buying or selling the specific product. The world of advertising is so immense that we would never think that one could end.

That is why, throughout history, advertising has shared great and not so great moments in society. So much so, that many brands have been betting on advertising media for decades or even many years. In this post we have come to talk about advertising, but not just any publicity as its term refers, but rather from the ads of the 80's. 

A decade full of evolution and social revolution. Criticism and hope to find an improvement in each of the advances and large demonstrations.

Advertisements: what are they?

The publicitary advertisements are defined as small messages of very short duration, characterized by containing commercial purposes intended to promote or sell, a certain product. Advertisements can be presented or rather broadcast in different media or supports, they can be written, sound or even audiovisual.

What also characterizes advertisements is that they have always been linked to marketing. Marketing is a process by which it is possible to position a certain brand together with the product in a certain market.. Thanks to marketing, many brands have increased their value in mints and have had great growth in their industry.

There are some characteristics of these ads, some of them are important to take into account to know directly what these ads are made of and how they arose.

General characteristics

1. The ads are about describe a certain product or a certain brand. In this way they try to inform the customer or viewer about what they are seeing and try to persuade and convince them to buy the particular product. This would be let's say the main objective or main base of the ads.
2. They usually contain graphic elements or elements of great interest that manage to persuade the public. For example, the use of images as the main resource. To do this, they have some images that manage to connect with the viewer. 
3. Currently, misleading advertising is highly protected, which is a great advance. Years ago, many televisions were impregnated with advertising that only wanted to seize money and views or purchases.
4. There are different types of advertising, but among the most prominent we find: emotional, comparative, character or protagonists, testimonials, etc. Each of them contemplates different characteristics where it is about convincing or persuading in a different way.
5. Most of many advertising campaigns use the function of appealing to emotions since they are the ones that best attract the public. This is because if we talk about human psychology, the human being always manages to get excited, even if it is for some reason or strange reason. Without a doubt, the world of advertising is becoming more surprising every day.

Ads from the 80's

At the end of the 80s and 90s, in countries like Spain, advertisements began to rise from their shadows and see increased interest from the public. So much so that advertising spread through different media, including radio and television.

There was no day, where the public did not use the television to see the commercials. And it is that advertising, as we know it today, is part of a very interesting history, especially from a time recharged with great evolutions and revolutions, both social and political.

Characteristics of 80's ads

The message

If there's one thing we're sure of, it's that 80s commercials they were characterized by using direct and reinforced messages. Many of the ads accompanied the message with a little anthem in the background, which was more like a catchy little tune that stayed in our heads for the rest of the day.

At that time, the product was not given so much prominence, but rather the message behind it. For this reason, many brands currently decide to use other resources such as an attractive melody and a direct slogan.

the uncensored

At that time, censorship was practically non-existent in some aspects. For example, the woman is used as a housewife character and there was much more conflict since very little successful and attractive roles were generated. However, these roles did not go unnoticed by anyone, that very few people, if not anyone, spoke out against this type of advertisement. Censorship did not exist and the scenes were more direct. The message was still direct and the viewer was left with just what was necessary, without the need to mix other elements.

Bold colors and fonts

Unlike the ads we usually see today, the ads of the 80s were loaded with bright and vivid colors. You only have to go back 40 or 50 years to realize that, in ads like Fanta, bright oranges and yellows were used to reinforce the product and the scene.

Therefore, the image was much more striking, full of light and intense colors. The same happens with fonts, the coffers bet on striking fonts and creative for their slogans, as it was a good way to capture the public's attention.

Image quality

Of course, another feature to highlight that thanks to the advancement of technology, it is no longer possible. It is the quality of the image. At that time there were no cameras with the same technology and resolution that exist now, and it is something to be thankful for, since the product was hardly fully detailed and the scene was completely blurred.

Without a doubt, technology and advertising have also gone hand in hand and have been two aspects that have marked a before and after in the advertising sector.

The best commercials of the 80s

La Casera advertisement

The landlady, the famous soft drink, created an ad in the mid-80s. Its creator, José Luis Zamorano, posted one of the best ads and received many awards for it. So much so that it was awarded as the best advertising spot of the year by the Advertising Festival of the city of San Sebastian in 1986.

The ad reinforces the importance of the product, appealing that it is the best drink, so much so that if the drink does not exist in a meeting, the meeting is canceled immediately.

Volkswagen Golf ad

wolswagen It is one of the car brands that added to carry out the best campaign of the 80s. It was one of the most curious ads and the one that most caught the public's attention, because the company used the image of a sperm to immortalize the ad. The viewers did not believe such an announcement. So much so that the slogan was entitled «Since you were very, very young you have always liked to arrive first. Do you understand why you like the Golf GTI now? Without a doubt, one of the most successful slogans.

Schweppes Tonic ad

In the middle of the 80s, a man named Benard Le coq made thousands of Spaniards fall in love with the Schweppes tonic. So much so that at that time, nobody took or consumed this product. It was not until the launch of the advertisement, when thousands of people began to consume it without stopping. It is one of the most surprising and functional spots that have been recreated and made. Also, don't expect the best ads to always come from a high degree of persuasion. Undoubtedly one of the ads that has attracted the most attention from the public.

Light tuna ad

The advertisement for the famous tuna brand, Claro Calvo, had the idea of ​​devising an advertisement that had a catchy song that everyone would be able to remember. It is also one of the best advertisements of the time and one of the most remembered praises without a doubt.

In short, these have been some of the best commercials of the 80s, there are others like Coca Cola, where he also added to create very important and creative announcements. We just have to compare these announcements with those of now to realize how much we have evolved.

Conclusion

There are many advertisements that have been around for many years and decades. But there are also many and very few at the same time, those who have marked a before and after in the era of advertising. Therefore, it is important that you document yourself about them since they have a story behind them.

It is also important to note that many of them have both social and political influences. Now the time has come for you to investigate and discover the thousands and thousands of messages that are hidden behind.