La creative advertising from Durex stands out for its high degree of visual impact which gets the user's attention in a way fun, provocative and original. Durex advertising focuses on showing us their products in an attractive way avoiding simply showing the product, they focus on show the concepts of the brand based on the actions we can take with them, or even show us the inconveniences of not using their products.
Within the contraceptive market, Durex plays a fundamental role, achieving stand out in the market both in its high variety of products and in the quality of your advertising. At the advertising level they are simply incredible playing with concepts, double meanings, word games and highly visual graphics.
Advertising plays a fundamental role In our lives, we do not buy any product because we find it interesting but because it attracts us in some way, it can be the design or simply advertising that we have seen before in some place and time, for this reason good publicity is what gets grab our attention thus managing to sell us a certain product.
In the case of Durex we are facing a company that offers a type of product necessary for a healthy sexual life, on the other hand we find a high variety of varied products and a spicy advertising that attracts us with its provocative and casual messages on many occasions.
In this first Durex graphic we can see how the product is related to the concept they represent: the idea of avoiding pregnancy, in this case they play with the message of create a comparison between your product (condoms) and a baby seat. It is an interesting use of concepts where we see how Durex uses the concept of time and actions as its main strengths.
In this graph we can see the power of typography and of some messages related to the product and its use, at the graphic level it is quite attractive with a striking and quite casual touch, manages to show a lot without showing anything, getting to be flashy without being vulgar.
Some advertising graphics may have a more macho touch where they want to show too much in a very rough way. This is done simply because it causes a great impact by reaching a larger audience.
La exaggeration It is something that always works in advertising, taking the characteristics of the product to the extreme to make it more attractive and striking. In this case it works very well graphically.
Durex also has in its advertising catalog a series of spots quite striking at the visual level that manage to enhance the values of the brand.
We have to see advertising as a way of communicating, if we achieve correct communication we will be reaching a larger audience in a realistic way.