Finding the Right Design for a Hotel Brochure Takes Work, but this does not imply that it has to be stressful or painful for the pocket. The design of a brochure for this type of accommodation must be unique to its corporate identity. This type of media is not only used to inform customers, but it will show you a relationship with the rest of the branding.
In the winter months is when hotel chains should start promoting themselves for the closest holidays such as Easter and for the summer season. If you are facing a design project of this magnitude, you really know what steps to follow, as well as what information to include.
These types of designs are best suited to show what types of services hotels offer to customers. The world related to the hotel industry is characterized by its seasonality, which is why it is necessary to have the appropriate elements to maintain the usual clientele and look for new ones, thanks to these design supports and others, this objective can be achieved.
Why are hotel brochures necessary?
https://www.behance.net/ Raquel Sacristán Risueño
A hotel, as we mentioned at the beginning of this publication, must promote its type of accommodation in addition to its offers and services in any of its seasons. There are different ways of doing these promotions depending on what they want to communicate and who they want to target.
Choosing the correct information that you want to publicize is very important. Some of the supports where this information is reflected, work correctly in a marketing strategy, and the brochure is one of them. An advertising brochure both for a hotel and for any other company is a very versatile and practical support.
Taking up very little space, it can be easily stored in a pocket, purse or bag, but at the same time it has multiple faces on which information is embodied important information about the hotel that interests us. There are different forms of folding and formats that help meet the requests and needs of hotels.
The fact that the brochures have different faces allows designers can work providing spaces and necessary information to the layout. In relation to a hotel, the essential information that has to be made known to clients is the accommodation offer, seasonal rates, contact information, map of how to get there, services, etc.
It is important that you as a designer know how to organize all the information on the number of faces available to work with. You must have consistency when you put yourself to it.
How should a good brochure be composed?
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When facing the design of a brochure, whether it is a diptych, triptych or with more daughters we must take special care in the total composition and in the size, both format and typography and images.
As designers, we already know that all the elements included in a design have the function of communicating. Therefore, it is essential to achieve a balance between the different elements that we include in the composition.
One piece of advice we give you is that do not overload the composition with elements because for the user who is reading it, it can become confusing and overwhelming, in addition to the fact that the information and the final message can be lost.
Remember these basic rules of composition that we are going to refresh you. The elements that are located to the right, have greater prominence or visual weight. Those that we place on the left, bring back the composition and also provide visual lightness.
If you are working with the design of a hotel brochure, keep in mind what we have just told you and make the decision of where you want your design to go, whether for a more dynamic way or, on the contrary, for a more sober one.
Elements that should make up a brochure
In this section, we will point out the main elements that should be included in the design of a brochure for a hotel. Depending on what your client has requested, there may be those that we are going to name or less, it all depends on what is demanded.
Pictures
https://www.behance.net/ Laura Mateos M.
El The first element that cannot be missing in the design of a hotel brochure is the photographs. All of us, when looking for accommodation for the holidays, feel the need to see what the place is like, not only the rooms but also the common spaces such as the swimming pool, lounges, dining room, etc.
The images used they must be of great quality since they can be climbed from the original size to a smaller one and must maintain their resolution.
Informative texts
Second important element in a hotel brochure since the person who has it in his hand must read these informative texts to know what they offer. You have to choose a suitable font, a process that requires time and printing tests.
This typeface must be legible in small sizes, in addition to avoiding a tired reading to the person. The essential informative texts that must appear are the characteristics of the hotel, leisure offers, equipment and information on the rooms, price rates per season and benefits and services available to clients.
Titles
https://www.behance.net/ Laura Mateos M.
This third aspect of design, you should not take it lightly, but you should give it the utmost importance in the brochure since, in a very brief way, make the reader find the information they are looking for.
In the case of brochures, the title of the cover contains the name or logo and the slogan that summarizes what the hotel wants to convey to its customers. The titles found within the brochure should be short and explanatory. One piece of advice we give you is to play with colors and use a font that contrasts with the one used in the text followed, so you will be able to attract the reader's attention more quickly.
Focus the information
If the hotel you are working with has an advantage over its competitors, highlight it. This advantage can be the location, the gastronomic menu it offers, the services, etc. Take advantage and get noticed.
A resource that is often used by some of the most important hotels is the memory of experiences. That is, by using a phrase they take you to a memory, situation or feeling that connects with you. For example: Relax and taste the best Italian cuisine…
Hotel brochure examples
The examples that you will see in the next section have been found in different web portals. Each of them with a characteristic style showing the public information about what their hotels offer.
the soul
https://www.behance.net/
Sirius Hotels
https://www.behance.net/
Parana Delta Lodge
https://www.behance.net/
Hotel Venetur Maracaibo
https://www.behance.net/
The Green Room
https://www.behance.net/
Liz Mila Hotel
https://www.behance.net/
It should be noted that the brochure is one of the supports that gives designers the opportunity to present themselves as they are. That is to say, it is a challenge for them since there is a lot of information for a reduced support, so they manage to condense it and that everything is left with a professional and clean appearance.
Remember, that you as a hotel must present all your related corporate identity elements to clients and according to your philosophy. The catalog or brochure of a hotel is one of the many pieces that make up the corporate identity of a brand.