Any writer, journalist, copy, blogger or professional who works in digital media must be clear about how important the SEO in the field of communication.
Only those companies that have been able to take advantage of the innovations of the technological age have sold their products and services, raising their income index considerably. SEO positioning plays a key role in all this.
And is that ...what sense would SEO have if there were no creative and quality content? Could potential customers reach creative content without a good SEO strategy?
Creativity + design + SEO: A devastating combination
SEO positioning comprises a series of strategies and factors that have evolved a lot over the years. It is increasingly integrated in certain sectors, such as seo in digital marketing agencies or the SEO for online stores.
The latest lawsuits have made SEO no longer a purely technical task for adapt to spaces where creativity is keye to achieve a position that is above the competition.
The relationship that unites positioning with creativity is increasingly intense. And this is proven by the great demand that there is at the moment in the field of digital communication.
What could be a creative SEO?
Creativity and SEO hand in hand can give very good results. And for this you have to be connected in different aspects:
- Working the content marketing geared towards naturalness and subtle persuasion, generating attraction to readers.
- Find keywords that have a good conversion rate and hardly any competition.
- Detect opportunities on related portals or websites (not a competition), in which you can link something creative and thus win a free promotion.
- Be clear about your search intent.
- Don't stop looking for new ideas and ways to recycle.
How to relate the concepts of creativity, design and SEO?
The complexity lies in create a complete type of content, well documented, collated, that is creative, that invites to be read and that, of course, encourages the user to click on it. If you don't pay attention to it, all our effort will have been in vain.
These are some of the concepts that we can work on:
Title and metadescription optimization
It is crucial that both elements have been properly optimized based on the keywords that have been selected. A way must be found to capture the user's attention.
It is of no use that we manage to appear in the first positions of the search engines, if the potential client does not click on our website.
Integrated
We are also interested in the client spends as much time as possible browsing our website and this can only be achieved by optimizing its design.
We will avoid adding many links and elements that can distract you, since otherwise you will not find the product or service you need.
The most advisable is bet on a creative and minimalist type of navigation that encourages users to move through the different contents of the page.
Creativity and quality above all
Quality is the quintessential element of a good positioning. To achieve this, it is essential to resort to services of a content writer with extensive experience, that can investigate and know the trends of the moment. It must also be able to give innovative ideas so that the page can differentiate itself from other competitors.
Now you know the influence between creativity and design and some keys on which you can start working.