Graphic designers play an important role in transmitting and selling ideas. In the design you have to have discipline, creativity and always be aware of new trends and reinvent yourself. The main task of a graphic designer is everything that a visual message encompasses, they have to know how to convey an idea in a creative way.
Only the best graphic designers make their works stand out from the rest of the artists. They are professionals with a personal style, unique and easy to recognize, they are a set of three values; training, creativity and perseverance. In this post, we are going to talk about the best graphic designers in Spain that combine these three aspects, among others.
A designer not only has to be working in a studio and his works appear in a portfolio, no. A graphic designer can be present in different sectors such as television, cinema, magazines, digital media, etc. There are many areas of communication in which a designer can work. The most important thing is that the designer understands his style, the target audience he is addressing and the message he has to convey through his work.
Is graphic design important?
Graphic design has become a communication tool with which to transmit a message of a certain product, service or brand. Design is present in different components within a brand, from corporate identity, logo design, advertising design, brochures or corporate catalogs, promotional campaigns, packaging, among others.
A graphic designer has to be in constant reinvention, since trends evolve over time, in addition to a continuous creative evolution. The designer has to see things where the rest of the designers do not see them, you have to exploit your talent and get out of the routine. In Spain, we have a different graphic style than other countries and that is why a designer must always be aware of what is happening.
The figure of the graphic designer is of great importance for brands, since they are in charge of working with their image, this work has to be constant and with dedication. The designer has to come to stay and leave a mark wherever he goes.
Best Spanish graphic designers
Not everyone is aware of the importance of graphic designThey don't understand the role of a designer. They do not understand that when they see a logo, a brochure in a supermarket, a poster or a web page, all of this has passed through the hands of a designer, it is a job that takes a lot of time and dedication.
The best Spanish graphic designers that we are going to talk about, have been in charge or continue to be in charge of improve the image of well-known brands and companies in our country and abroad. They are names that everyone, both graphic art professionals and outsiders, should know. Seeing and analyzing his works is an exercise in discovering his influence, style and motivation.
Isidro Ferrer
Illustrator and graphic designer, born in Madrid in 1963. Before entering the world of graphic arts, he worked as an actor in various theater companies. In 1988, he begins to work in the Aragonese newspaper, Heraldo de Aragón. He was apprenticed to the graphic designer Peret, which was important for his career in the world of design. At the end of those years, he opened his own studio, Camaleón, in Zaragoza.
Throughout his professional career, Isidro Ferrer, has received numerous awards for his designs, for example, the Biennale Of Young Mediterranean Artist Graphic Image Award in 1995 in Croatia, the National Design Award in 2002, among other awards.
Isidro Ferrer, in his works, maintains a unique and elegant style, playing in many of them with surrealism and the union of shocking motifs, at the time of being photographed communicate a message in a powerful way.
Oscar Mariné
He was born in Madrid in 1951, he is a designer with a very personal style, which has led him to very important brands such as Loewe, Absolut Vodka, Benneton, Camper, etc. want to work with him. But He has not only worked with brands but with renowned directors and musicians such as Andrés Calamaro, Pedro Almodóvar, Alex de la Iglesia, Bruce Springsteen, among others.
Designer, illustrator, artist and expert typographer, he is a communicator who knows no limits. In his works, Óscar Mariné, solves problems with creative solutions through typographic knowledge, a renewed image and its own illustration. His works combine solvency and creativity.
His works are recognized for break the limits of graphic design, making combinations of techniques to adapt them to your ideas.
Steer Cross
José María Cruz Novillo, is without a doubt one of the indisputable references in the world of graphic design at a national and international level. He was born in Cuenca in 1936. He abandoned his law studies to start working as a cartoonist at Clarín Advertising in Madrid. One of the experiences that changed his vision and his life was collaborating as an industrial designer for SEDI, and being part of the team of artists for the Spanish Pavilion at the New York Fair.
In 1969, he opens his own studio where well-known corporate identities such as Correos, Banco Pastor, Urbis, Tesoro Público, Comunidad de Madrid, PSOE, COPE, El Mundo, El economista, Antena 3, Endesa, and many more. In addition to posters of emblematic films in Spanish cinema.
Cruz Novillo's work style is characteristic for the use of geometric shapes, simple designs, and normally symmetrical constructions. It makes use of simple and thick strokes.
Clara Montagut
Born in Madrid in 1975, is one of the most prestigious designers in Spanish graphic design. Clara Montagut defines herself as a graphic designer, art director and crafter.
For four years, she has been the art director of one of the most important men's magazines, Esquire magazine. In addition, she previously worked for Prisa and Rolling Stone's magazines for 7 years.
She has been awarded for her passion for design, with the Graffica award and the NH from the Society for New Design.
Javier Mariscal
Who does not know the mascot of the 1992 Barcelona Olympics, Cobi, designed by Javier Mariscal. designer who adapts and develops its style, on all types of surfaces and disciplines. He began his training at the Elisava School in Barcelona, but wasted no time in starting to follow his own path, following his creative impulses.
Thanks to his designs as an interior designer and objects, he began his recognition at a national and international level. Award-winning designer in 1999, with the National Design Award and in 2011, with the Goya Award for best animated film.
Manuel Estrada
A fan of drawing since he was a child, Manuel began to study architecture, but soon abandoned those studies to dedicate himself to the world of design.
Su His career in the world of graphic arts begins in the Sidecar graphic collective, where he worked for agencies such as Ogilvy, McCann and JWT.
Manuel Estrada opens his own studio where he dedicates himself to the design of logos, book covers, posters, etc., and it is in this decade of the 90s, where his work reaches its peak and becomes a national reference.
Marta Cerda
Catalan artist, which has taken him to the United States and the Netherlands. Marta Cerda is a artist who travels between calligraphy and illustration. The devotion he feels for typography stems from the calligraphy classes he took during his studies.
Thanks to the influences she has picked up with her professional experiences, and the passion she already had for calligraphy, Marta began to take part and develop herself in each project she had in hand, with a unmistakable style, and a taste for typography and illustration that is reflected in each of his works. Marta Cerdá has worked with recognized brands such as Ray Ban, Nike, Coca Cola, The Guardian, Panasonic, and many more.
The list of Spanish graphic designers would continue to include many more names, in this post we have given you the top 7, but surely we are missing many more.
Remember that the first thing you have to take into account to be a graphic designer is that you must have the ability to be organized, detailed and above all have no limits with creativity.