Within the universe of marketing, graphic design has great relevance, since it is the image of a project, the visible and aesthetic part that enters through the eyes. In addition, graphic design is a part of marketing that is booming and that will continue to grow in the future because it is integrated into the Internet, digital marketing and technology.
If you are looking to train in this sector, with the marketing fp You can learn everything you need, in addition to doing internships in companies in the sector.
What is graphic design?
To begin with, it is important to know what graphic design is and where it comes from. According to AIGA (American Institute of Graphic Design), can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content”. Graphic design is everything that communicates a visual message, through typography, image, color and material.
The graphic design emerged at the end of the XNUMXth century in Europe because of the profound changes that appear due to the industrial revolution. Cities begin to grow and develop better communication, better transportation and further development in technology. From there, Europe seeks its own style that represents the new times and that is how modernism is born. Then came the Bauhaus School in Germany and Art Deco in France. Even in the First and Second World Wars, graphic design was very important in the West.
Today graphic design has evolved towards digital age. The change from paper to screen has meant that graphic design can be transmitted more effectively. It has also caused a change in the way we communicate through text or images within the design.
Graphic design is not simply aesthetic. It promotes an identity, gives personality, generates innovation, causes differentiation with respect to the competition or reflects the values of a product or brand.
Graphic design in companies
Companies are increasingly looking for graphic designers, either to make their web pages simpler and more attractive to consumers, to make their social networks look more professional or to make their communication more effective.
If there is a good design worked, a company can have several benefits, such as:
- Increased sales. With a design that clearly shows the values that the company wants to convey, the consumer who is related to your values will go for this product instead of opting for a competition that does not convey anything.
- SEO. Every successful brand has its own tone or personality. The world's best-known brands can be identified by many other things besides their name. For example, Coca-Cola has practically appropriated the color red, or Adidas can be instantly identified if you see three perpendicular stripes.
- Persuasiveness. Persuasion is the main objective of marketing. It is something that is constantly sought after and graphic design is a great tool to persuade.
- Trust. A brand that has excellent communication and a clearly recognizable design will remain in the retina of consumers. If they remember your brand, in the end they will build trust in it since it will be familiar to them.
To generate a recognizable design in a brand, it is vital that there is a corporate identity manual. the manual of corporate identity It is a business document in which the visual identity of a brand is reflected. The visual identity can be the characteristic colors, the logo, the typography used, the composition or the restrictions for the design. If this manual is not followed, in the end the design will not be coordinated with the style of the brand.
Skills of a graphic designer
As for the skills a graphic designer must have, there are several essentials to be a good designer and a true professional: creativity, active listening, technological skills and versatility.
La creativity It is a differential ability. A creative person can create unique and valuable designs. Creativity can be innate but it can also be learned. You can always stimulate creativity with exercises, look at new trends and look for new ideas.
La active listening It involves being empathetic, understanding customers and understanding the message they want to convey. The technological skills they are all the tools and programs dedicated to graphic design and it is essential to master them. Lastly, the versatility of a designer is important to know how to adapt to any context.
Therefore, you have already seen that graphic design is important in marketing. It is the visible part, it transmits many sensations, it improves the corporate image, it has been fully transformed into the digital age, companies need it and they will be part of the future.