X-ray of a collage to see his hidden side and understand what he wants communicate through graphic language. A collage like any graphic project I enclose a series of messages where by means of relationship of concepts it is hidden to be decrypted by viewers.
When we talk about a collage critical We always do it based on a problem that seeks to be the object of attack by means of a graph, this problem must be reflected in such a way that the recipients of the message can understand it, that is why the technique collage applied the most critical illustration should be treated as if it were a planned design, achieving communicate effectively. Everything is communication, everything is the language, all is emotion y experience (These last two of a more personal nature) but in the same way they have a previous relationship of concepts.
Un collage like any graphic work has behind it a series of concepts that are related between them to get to represent all kinds of ideas. We can find collages of a more personal nature where these communicative concepts remain behind the veil of feelings and emotions, in the same way these collages more artistic (more art less planning) comply with the same idea but based on the feelings of the person, it is the person who based on all his Internal "me" creates that communication where the idea is not so much to communicate a message that must be deciphered by the receiver but rather express your ideas and feelings.
At the other extreme we find those that combine both concepts: planning and feelings in such a way that it is possible to reach a communicative and reciprocal graphic language. An example of all this is advertising.
In this video we can see a small sample of the process of creating this collage.
In the image below we can see the concepts used for the creation of this collage critical. We see how through a series of conceptual relationships we managed to reach a communicative graphic result.
What do we want to communicate? Are there sources of information? What are people talking about?
Our we ask a series of questions before you start creating a collage critical. The most normal thing is to use something popular, play in a context that is current and it is on the lips of many people. On the other hand we have the striking part from the graphical result, the image must communicate correctly: flashy, funny, rude, strong ... etc.
If wanted represent the problem of the use of pumps H for North Korea (Kim Jong), after reading various news and making a brainstorming To search for concepts and relationships, the conclusion that we can see in the image above was reached. First a pun: Kim Jong has all day the idea of the H-bomb in the head. Second look like represent the bomb (concept) in a striking and attractive graphic way for the user.
The shape of a bomb has some similarity to broccoli, this is why it could be used to represent the bomb concept. This vegetable was also related to different ideas: contrast between life and death, growth (ideas grow broccoli too).
As we can see behind a collage or any graphic work there a lot of planning to obtain communicate correctly. The artist / designer / creator's job should be that of a graphic communicator who can speak from the heart (most personal part) or from pure reason (more commercial part) all in a creative context.