El marketing is vital today to be able to impact the public on foot so that they come to the window of your establishment or that they spend some afternoon thanks to that advertising proposal made in an ingenious way with what it would be "be someone else".
An advertising proposal that uses the most popular faces and characters of the classics of literature in illustrations that allow us to put the cover of a book to become them. This bookstore in Vilnius, the capital of Lithuania, has had an ingenious idea by using the books of classics such as Hamlet or Don Quixote de la Mancha to attract the public on foot.
This campaign is based on "Sleeveface", which consists of creating an optical illusion of continuity with a vinyl cover and appropriate clothing. In this case, some books are used and it is inspired by that crazy idea that came up in a night of drinking as a joke in 2007, when Carl Morris was playing music in Europe, a local nightclub in Cardiff. In the middle of the session and animated for the moment, he stood in front of the face of a Paul McCartney record and began to dance. His friend took some pictures with his camera and the next day he uploaded them to the Internet, precisely on Facebook.
It became viral and we come to today so Love Agency has proposed an idea similar to Mint Vinetu, a bookstore in the Lithuanian capital with a special passion for classic printed books.
Frankestein, Hamlet or Don Quixote de la Mancha are some of the literary works that are used in ads that manage to become a great idea to encourage the reading of these classics.
Books always go a long way, like this one from centuries ago that Pantone existed.