If you like art and have a hobby or dedicate yourself to designing, painting or creating, we propose a challenge from the hand of the alcohol brand Absolut Vodka.
This renowned brand has launched a competition in which he encourages his participants to be the new creator of his new global campaign. Have called Absolut Creative Competition.
Absolut Vodka advertising campaigns
Absolut campaigns are characterized by promoting art. His advertising is creative and has always stood out throughout the marketing history. Its constant is the silhouette of the bottle accompanied by a copy (headline). This graphic varies in the design that accompanies it, which without a doubt, are always considered works of art.
Advertising and art
For many years, specifically 1985, this brand of vodka has been dedicated to promoting creativity and art with the help and collaboration of different artists from around the world.
One of the first artists to put his work into a bottle was Andy Warhol. Collaborations began with him, with whom a legacy has been built. Today we are privileged to have a collection that combines the word "absolut" with the name that signs it: Absolut Warhol (1986), Absolut Clemente (1999), Absolut Scharf (1987), Absolut Haring (1986), Absolut Levinthal (1986), among others.
Let's look at some of the best-known examples, it sure isn't the first time you've seen them.
Absolute Haring was created in 1980. Haring is world renowned for his drawings on the subway and on street murals. He was capable of representing such universal concepts as death, birth, drugs, technology, among many others.
Competition
To know all competition details we must enter his Web page where all the requirements to participate are explained to us.
The alcohol brand presents this competition as a incredible opportunity to launch or make a name for our professional career.
Basically, we must make a work of art taking into account values and beliefs by Absolut. We will have to download the silhouette of the bottle and with these elements you will have to make an artistic composition.
The beliefs or beliefs as they call it, are the following:
- All genders are the same
- No matter where we come from, we are all human beings.
- Everyone is free to express what they think.
- We are free to choose who we love.
- Brands must act in a sustainable and transparent way.
The award and delivery dates
The winner of the competition will be economically remunerated with $20.000. In addition, we can ensure that your professional career will be recognized worldwide. It is a great opportunity to grow and make our art known.
The key dates of the competition are three. We must highlight the last day to present our works. This date is the January 31 2019. The next date is in may, the month in which the local winner will be announced and later, in the same month, the global winner will be published.
The jury
The pieces that are submitted to the competition will be valued and evaluated by the jury made up of recognized creatives from each country. This jury will be in charge of making a list with the best works from which a local winner.
The second phase will be held with the winner of each country, in which they will face theglobal round evaluated by another international jury.
- Aaron Cezar, is the director and founder of the Delfina Foundation. It is a non-profit foundation dedicated to spreading and developing the practice of art through different activities.
- Mickalene Thomas, is a recognized within the visual arts, is a filmmaker and artist. In her works we can find notions of femininity, common representations of the beauty and aesthetics of the female sex. He first collaborated with Absolut five years ago and is working with them again as a jury for this incredible competition.
The third member of the jury will be revealed this November We'll be alert!