Persuasion is inherent in the advertising message. It is the essence of it and its purpose is to convince the receiver through rational argumentation and provoke an action in him: product purchase. With an ever increasing competitiveness in the market, knowing the most effective techniques becomes something basic and very useful. Do you know them?
- Subliminal influence: As you know, these techniques are punishable by law since they abuse the user by manipulating their will and acting from the unconscious. Subliminal perception refers to the stimulus that due to its low intensity or duration cannot be perceived from the conscious.
- Technique by imitation: This technique requires a very important element. The influence of opinion leaders is essential. People admired and followed by the masses. The consumer in some way wants to resemble his leaders, those people who are references for him in some way. Great businessmen, actors, music stars ... The product is interesting because it is used by the idols of society.
- Technique by comparison: Public attacks on competition are punishable by law. An advertising campaign should not be created in which a direct comparison is established by mentioning specific companies or products. Although it can be done in a veiled way, without specifying or directing an attack against a specific product / company. You can create a one-sided message that establishes comparison in a generic way. We may compare our product in a general way by using the expression "Other brands" or "other products" instead of using "Don Simón" or "Apple".