Affinity Designer, a revolution in the field of design

The market, in addition to a set of tempting offers for its clients, it is on the other side of the coin endless competitions, a career that follows the position with the most sales.

Without a doubt, this is a reality that sooner or later knocks on the door of any range of products within a group of entrepreneurs, traders or innovators, which forces them to take drastic measures for your survival in the market, choosing to innovate at any price or even any consequence that new sales may bring.

Why Affinity Designer

Users, on the other hand, will be always waiting for the most attractive offer, incentivizing merchants to innovate, to take measures for the sale of their products, so therefore, the market will always be one without end sales and business strategies They will go out of their way to meet your goals in terms of sales.

The market of design software, does not escape from this reality and is that technology grows with the passing of the days, generating more rudimentary tools for people's lives and daily tasks. This article will present a brief situation reflected in the explanation given above.

Within elite softwares in terms of graphic design, we had: Photoshop, Freehand and Quarkxpress, resulting in each of them as one of the most modern editing software. However, there were a series of events that led to a somewhat hostile panorama for these programs.

Thanks to its development and sales, adobe, a digital company in charge of one of the most innovative and well-known programs in the publishing software market today (photoshop), decide to buy once and for all the Freehand program, a situation that captivated the users of the latter software, as the expectations regarding its possible development enjoyed high levels, predisposing a large number of users around the world.

To the surprise of users, the panorama was totally different than expected and is that the adobe company was not involved in the development of the Freehand program, leaving it adrift for a large amount of time, which culminated in the launch of a Freehand version that did nothing more than generate displeasure on the part of its users, due to the large number of errors that the new version brought with it, making clear the position of adobe before users FreeHand: Leave the program adrift, thus eliminating its most potential competition in the market.

Adobe and FreeHand

Consequently, potential users of Freehand were in a long stretch of frustration, due to the limited range of add-ons and updates for the program present on the net. Suddenly, a group of software developers took up the matter, developing a new project for the design market, called Affinity Designer, a design program with high competencies and skills for users nostalgic to the Freehand.

This new program, represents the new potential competition in the market against adobe, which implies a new race for the position of the most efficient software of all for design. An important aspect to highlight is the premature compatibility of the Affinity Designer. And it is that at the moment, this only works with the MAC platform, which has been representing a limiting for its market. However, this limitation is temporary, because, as time progresses, the developers' guild joins the new cause: Affinity Designer and leaving nothing more than a countdown to the prominence of Adobe Photoshop in the markup of design programs.

This is just one of the millions of scenarios that the market experiences every day, leaving behind those who cannot innovate, those who simply cannot survive during this competition of potential minds.