Altered Carbon Netflix's new dystopian series who bets on a futuristic world where technology has dehumanized society turning it into something similar to simple merchandise where the idea of dying has ceased to be important because now everything the world can be immortal.
Imagine a world where technology has advanced so much that it allows us to have backup copies of ourselves uploaded to the cloud, a world where a person is a simple shell (cover) and can change their body whenever they want, a world dominated by artificial intelligence in the purest style Bladerunner.
Altered Carbon The new dystopian series of Netflix
«Altered Carbon takes place in the middle of the XXV century, a time in which people no longer die, technically, but their minds and consciences are transferred from one body to another ... Adaptation of the novel by Richard K. Morgan that focuses in the story of Takeshi Kovacs, a detective who is involved in a huge conspiracy, 500 years in the future, in the middle of a cyberpunk world. "
Netflix had already left us speechless with other dystopias like Black Mirror where he showed us a close society but lacking in reality and common sense where technology was the main point of attention. Now surprises us with this new series where technology shows a society without values and without the idea of living fully because no one has to die anymore.
It is very interesting because we see different social classes and as despite being in the distant future, society is still divided by power.
Netflix it takes time standing out with your creative advertising since redesigning its corporate image in 2015, it has not stopped surprising us with all kinds of ideas. Series like Narco They would never have been so popular without the power of good creative publicity. The same happens with Altered Carbon where they have created a series of fantastic ad campaigns thanks to its organization, assembly and impact where the idea of advertising canvas has been left behind and has been Really recreate scenes from the series on the street.
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Una fantastic idea was to add bodies at different points as if they were the originals of the series, it works much better than putting up a simple poster. Striking and very original.
This type of advertising drew so much attention thatSomeone stole one of the bodies in Madrid, Maybe the case traffic has started? (when you see the series you will understand)
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La creative advertising never ceases to amaze us And this is the beauty of the advertising world, looking for creative ways and putting aside the simplest ideas a bit.
If you're passionate about science fiction, of the dystopias, of black Mirror, Blade Runner, Matrix or another audiovisual work of this genre you cannot miss this series.