When carrying out any advertising element it is important to give necessary attention to the elements that form it, because the combination of these together with the mastery of the designer will allow us to have a useful sales tool.
Next we are going to explain a little the different elements that will give success to all graphic producers.
Basic principles for creating effective charts
The structure
Before starting to make any design it is important make a logical structure which should show the legibility and clarity of the information that you want to place in the design. Likewise, we must know that the organization of this will not only depend on the content but will also depend on the support in which we are.
The support and the finishes
This is something that we should all know but it is worth mentioning it again for those who have doubts or for those who are starting in this world.
Previously and at launch of an advertising message It is important to clearly define the media or media in which it will be better for us to launch it, that is, we have to find the most effective support for us. At this point we will begin to ask ourselves some questions, such as whether we are going to use an offline support or are we going to use an online one, whether we are going to print on paper or do it on a rigid support.
We must also ask ourselves if the brochure will be printed simply or we are going to put a die and varnish.
Depending on the objective that we want to achieve, according to the content that we are going to place, according to the public to whom the communication wants to reach and according to many other things, it will vary media selection and this will determine the success of the item we want to sell. We must know before that there are numerous supports and finishes as elements on which our selection of one or the other will depend, but this is the decision of each of the designers.
Copy
Good copy it is important for there to be success in any message, but this has great importance in the messages and in the headlines of the advertising products, but for any design element you have to work with the texts so that they are correct not only from what has to do with the spelling but also so that they are convincing, clear, appropriate to the people you want to reach, explanatory and understandable by all types of audiences since not only one type of audience will see our ad.
If we are not good at writing texts, we must have the help of a good writer who is professional in this field to carry out our content in an appropriate way, because all the rules and signs of spelling must be respected, since this can affect us because many readers will realize this and begin to criticize us if the text is not well done.
The vast majority of agencies have a copy figure on their teams. For those who do not know, the copy consists of the set of texts that make a creative piece.
The images
La force and impact has a very good image can not be denied, so it is important support text messages with some own images That they are done thanks to a professional, who will give the advertising a realistic and professional touch.
If photographic production cannot be done, there are thousands of royalty-free image banks in which for a very low price it is possible to get a wide variety of options, but we must be careful with this option because if we enhance an abuse of generic images we can make our design look cold and impersonal, being in these cases important that the selection of the image is made by the designer who is in charge of carrying out this project.