Tom Martin is a veteran art director who has designed thousands of iconic movie posters, DVDs and other pieces of tape graphic art throughout his 30-year career. An artist who has been able to come up with posters for Jurassic Park, Schindler's List and many other films that you will surely remember.
His story began in Ohio in 1970, when he began advertising for a local magazine. When he finally moved to Los Angeles, Martin began a new professional life. Let's go over some of the ideas with who came up with the Jurassic Park logo, the iconic Steven Spielberg film.
While at Universal, one of the challenges he had to deal with was when Steven Spielberg contacted him for Jurassic Park. Work was create a logo that could be used for both the movie and a fictional theme park.
Martin says:
We were visiting the recording set during production and I saw some of the dinosaurs and decorations. They were going to have branded products and merchandise in the same store as the movie. They needed a logo to put on all the items in the theme park gift shop.
Even though Martin had the help from your design group At Universal, he had to deal with different agencies that if they agreed to work with him, if the art was finally chosen for the film, it would receive an extra payment for use.
Martin explains the case:
I worked with different agencies and we had a great book of logos for the studio he would not like any in particular. Hundreds of logos ...
Finally, they decided use the dinosaur logo he had used on the cover of Michael Crichton's original novel:
Chip kidd, who is he a renowned designer of book covers created skeleton drawing. We adapt your design in a circle and the typography just below to be sent to the studio.
But Martin believed that the logo for the film I needed something more than the picture of the dinosaur in the book. He found a fountain (Newland) and added an inside line to give it more depth.
We added that little jungle scene at the bottom to make it bigger because if not the dinosaur could be any size, it could even be a baby dinosaur. With the jungle just below, it made the dinosaur look huge. That is my contribution for the logo to work