Apart from having good graphic tools and resources To develop illustrations, infographics, designs and personalized spaces, one of the main tasks that every marketing professional or graphic designer must perform is to know exactly how you should use color.
When using different color combinations, marketing strategies can be reinforced, because the use of several colors increases recognition by 80% that you can have a personal brand, which speeds up the process of positioning it in the minds of consumers.
Color in the corporate image and its benefits
Many benefits can be obtained from the proper use of tone, because through this it is possible to cover three essential elements for business success, which are:
Transmission of emotions through visual impacts.
Differentiation.
Similarity to targeted customer snippets.
Now, before I talk to you about colors and the meaning of each, we will talk about several essential aspects to understand how the corporate image can be individualized through the use of color:
Varies according to perceptions
It is necessary to take into account that the colors have a specific meaning, depending on different external factors, which are responsible for making people perceive visual impacts in a completely different way.
Some of these external factors change perception, depending on the individual and are usually: social preferences and tastes, cultural context, trends, and even physiological effects.
It has to be related to the personality of the brand
If you want the corporate image of your company convey the brand personality, it is necessary that the color you use in both corporate and promotional designs are related in some way to the personality of the company, it could be through the tastes of the target audience and / or the sector in which it is located .
Through color you can transmit different values And you can even be recognized by your customers if your corporate image has some characters that stand out more than others.
The meaning may change depending on the tonality
The tonality of the colors causes them to be linked with different kinds of personality, usually tones with greater intensityThey are usually those that provide the corporate image with a character not only much more daring, but also impressive.
The best example we can give you to understand it is that you imagine the fluorescent and vivid colors that generally convey imagesThey are completely different from what you can think of with pastel or paler colors, which cause a feeling of serenity, harmony and tranquility.
Some interesting facts about the use of color in corporate images:
- 95% of companies use only one shade or combine two shades at most.
- The most interesting colors are blue, white, green, brown and purple.
- The least interesting colors are: orange, yellow and black.
Meaning of colors
For you to choose the right color to convey the feeling you want, below you we show the meaning of various colors:
Blanco: Used in the design of the brand logo conveys innocence and simplicity, so it is often used for children's and health purposes.
RED: Normally used for its way of awakening passion, although it is also used for transmit rebellion and action.
BLUE: It is used in logos in order to convey an affective image not only of clarity, but also of strength and intelligence.
Purple: Transmits a feeling of luxury and eleganceIt is also used constantly to recall romanticism.
Black: Usually used to provide a sophisticated and quality image, so it is usually quite used when promoting luxury products / items.
And you, what color would you choose to work with? Remember this is one of the main tasks that every marketing professional or graphic designer should do.