Are you a better designer how much more expensive you charge?

The world of design, as in many areas, enjoys the particular exercise, that is, that one can work on their own, receiving gross profits without the need to respond to a figure or company in terms of attendance, accounts and internal regulations. Particular exercise can be as beneficial as it is harmful, but in short, it is about one of the many ways to exercise a certain area of ​​knowledge.

The graphic designer is a person in charge of developing models, brands, figures, modifying images, etc. He is a person specializing in image processing and modification. Your jobs can be seen in any product that has a brandEither a food, a hygiene product or even clothing, and thus, any other object with a label.

How much does a graphic designer have to charge?

Thus, at the beginning of the particular exercise, some very typical limitations may appear: Lack of clientele and not knowing the relevant rates to our work and is that due to these limitations, designers, like anyone else, decide to deal with them through charging extremely cheap prices, believing that this will guarantee at least a significant number of clients. Is this correct? Is it really the best practice?

Of course, low prices will be a great draw for customers and this can be the case in any area of ​​knowledge. But nevertheless, what would happen when we consider it necessary to raise our prices? ¿The number of clients would be the same?

We will realize that most of our clients resorted to our service for our prices and not for our work in itself and that could make us fall into a harmful contrast even on a psychological level, since we would realize that our work (good or bad) would never have been truly valued.

There are dilemmas within the exercise of particular graphic design (as well as in many other areas practiced in a particular way) within these, today's article will address the following discussion:

Are you a better designer the more expensive you charge?

The answer can be simple and at first one could say that the quality of the work does not correlate in any way with the price of the same or with the efficiency of the designer. However, it is necessary to go through this question several times, reflecting on our answer, since, truly, how much is our work worth? Is there a difference between the price our work deserves and the price we think it costs?

One of the more typical ways to get advice on the prices of a product or service is consulting the market in general, observing and analyzing the behavior of the prices of that product. And it is that really, it is a widely used method, since not everyone has in principle the exact knowledge of their market.

Next, it is definitely necessary "Raise fame and go to sleep”. Yes, becoming famous and going to sleep is nothing more than doing a good job in exchange for a good price (neither cheap nor expensive), simply a fair price according to our work. The proposal itself seeks to be known for good work, because, ultimately, people will not be bothered to pay a good work, considering that sometimes “The cheap can be expensive".

It is then about consider multiple aspectsSince you may need to ask yourself these questions before setting a price:

The complication of the order.

The rush of the customer.

The character of the client.

The first point implies nothing more and nothing less than determine how complex the job can be that is being entrusted to us and this should be as objective as possible, regardless of how difficult or not it is, because we can come to think that a certain job is worth less because we already know how to do it, and this is definitely a bad practice .

The second point, customer rush. It consists of seeing how urgent (in chronological terms) the work is for the client, and this also considering our availability and time. A job from today to tomorrow should be somewhat more expensive than a job today for next week, as the client is not considering our availability.

Finally, in the third point it is simply a matter of seeing to what extent the client is considering us as competent for the job, being in favor of our observations and advice during the structural discussion of the work. It is, then, a series of guidelines that we must consider to enter the world of the particular exercise of the graphic design and also any area of ​​knowledge.