bottle design

One of the main keys that exists in the world of graphic design, and more specifically in bottle design, is that it be easily recognizable from a certain distance.. This is the case of many of the bottles of alcoholic and non-alcoholic beverages that we find on many of the shelves of stores and supermarkets around us.

Both the format of the bottle and the design of its labels are a concept to take into account if we want our brand to stand out from the rest.. Each of the beverage brands must be presented in a certain way. There are a series of tips to make a bottle design work correctly, so we are going to start discovering what some of them would be.

Is good bottle design important?

If you have a project in hand that involves the design of a bottle of a new drink or you want to surprise by giving away a bottle with a unique design, It is essential that you design the label or bottle correctly.

Both the bottle labels and the container itself They are two design supports that will give you the possibility of creating really striking designs, where you can include the visual identity of your brand or a message that all your audience can remember.

It is a really simple process to be able to design both the label and the bottle, depending on the needs that arise you will choose one element or another. Both are processes that will be very simple. With the basic management of design programs you will be able to create unique creativities, with personality and that impact your target audience.

Tips to start designing labels or bottles

The labels of any bottle that we find in stores are one of the most important details when presenting to the customer. They are the ones who, when picking up the bottle, look at this element, not only to know the components, but also many of them because of their design. There are many consumers who judge the product by its packaging at first glance.

In recent years, self-adhesive labels on different bottles have become very fashionable such as wine, cava, oil, etc. They are, their cover letter and those in charge of attracting the attention of customers who pass in front of them. They have to arouse their curiosity, while sending the correct message.

prior knowledge

The first thing we want to make clear to you is that the main thing is to have knowledge, even if it is basic, of the world of design. it is vital that the basic principles of graphic design are clearly understood and understood. In addition to knowing composition, using different typographic fonts, printing methods and the process of creating and reproducing packaging.

Surely, you wonder if it is really necessary to have all this knowledge, and we really see it necessary, since, when communicating with the company in charge of printing, this will be much more fluid and we can convey how we want the final product to be.

Research and references

A second piece of advice that we believe is essential and that we are repeating in many of our publications on design processes is carry out a phase where we investigate both ourselves as a brand and the competition. We must know how to differentiate ourselves from the rest and for this to be innovative is the main key, that is why the phase that we have just mentioned is very important.

Once this research phase has been completed, we will proceed to one where we gather different references pointing out what works with our idea and what we do not want at all. In addition to all this, knowing the production process also comes in handy.

Find your own style

As we have told you, it does not hurt to look for references of what you like and what you do not like. This, It will help you to better navigate towards a totally personalized style for your design.

You can customize your design in different ways using the various design elements, for example by combining fonts, making a custom color palette for the brand, designing a mascot, etc. You can spend hours making and unmaking your own bottle design as you please. It is essential that you know what you are looking for and what you want to achieve with your design so that this search for style is much more bearable.

An otherworldly design

Gone are the classic designs where only the name of the beverage brand and the components appeared. Taking into account everything that we have mentioned in the previous point, you have to be able to create a design from another world, with which users, when they have it in front of the shelves of supermarkets or stores, do not hesitate for a second to put it in your shopping cart.

Make yourself stand out, stand out from your competition and take on the world.

Finally, we remind you that you must take into account the dimensions of both the bottles and the label in the event that this is the support to be designed. Remember to create a creative, where all elements are related in a coherent way and are clearly visible.

Examples of bottle designs

After these tips on what you should take into account when designing a drink label or bottle, we bring you a small compilation with some example where we show you different designs so that they can inspire you and even take some of their elements as a reference.

Rum bottle design for cocktails – Marco Bogari

Wine bottle label – Ero Ortiz

Bottle design for juices – Hector Eduardo Escobar Gomez

Water bottle design project – Giovanna Alvarado

Mezcal Design 1903 – Cesar Nandez

Anniversary bottle – Lato Estudio

Whether it's a custom label for a water bottle or a design for a major soda or beverage brand, you should enjoy the design process at hand. It has to be an easy, enriching work process that adds to your training. As we all know, there are endless creative opportunities to create truly original, creative and unique designs.