Learn how to create effective creative advertising that works

Learn to create creative effective advertising that I get meet our goals in a successful way without going too crazy. By using the brainstorming we will develop a map of what we want represent graphicallyIf this part fails, so will the graph.

Advertising consists of a relationship of concepts and ideas through connections, as if it were a scheme we will begin to create a content breakdown and then look for relationships and how to bring something solid to light through graphic design. In this example case we will create a small advertising graphic for the production company and content manager Netflix.

All we need to start our brainstorming process is a libreta or a blackboard, anywhere we can write comfortably. If you use many colors best.

We must first know our object to analyze:

1. Think on the brand or product that we want to analyze

Once we have this part clear we will go on to ask ourselves An objective.

1. What do I want get with this graph?
2. That values o characteristics I want to define?
3. who you will see my graph?

Once we have this we will move on to a fundamental part: analyze the competition through a small field study. The good thing about doing this little study after asking ourselves the previous doubts is that we now have a more focused vision of who we are and what we want.

1. Mira similar brands to yours
2. How does for sale?
3. Do you use a the language powerful graphics or something more subtle?
4. aim examples that you would like to follow.

If we look closely at this graph of Mcdonald's we notice that cso there is no graphic content, in this case they chose to create a cleaner graph but very well planned. In this graph they have used the brand's logo as pmain graphic element, repeated the logo on a scale from high to low to symbolize the idea of ​​family (adults and children, parents and children) all this together manages to form that sound we make when we see a food that we like: mmm, this sound has positive connotations that are directly related to the brand sector, in this case fast food. Corporate colors, a careful design and something simple but eye-catching.

Now we are going to start our brainstorming process with the brand Netflix.

What does Netflix? offers digital content of movies and series (audiovisual).

With the graph that we are going to create we seek to represent the idea of ​​vice de Netflix, their content is so good that they will leave us tied to the seat All day and night). As we know Netflix when a new season is released what it does is upload all the chapters together, this is something we want to reflect in our graph. Our graph is intended for a young pubic, those movie and series lovers who can spend all night watching a series without shutting an eye.

Brainstorming: We aim ideas that are related to our brand.

• vice
• series marathons
• night
• insomnia
• Internet 
• Popcorn
• adrenalina

With these ideas we begin to create a filter to keep some solid ideas, we will select those ideas that best fit our objective.

• Vice
• marathons
• insomnia

We have stayed with three key ideas to represent our new graph. In this case we are going to represent the idea of ​​a night of Netflix without sleeping.

Before starting to work on the sketch process we should see different graphs advertising of the brand to know a little what the design line using Netflix. 

To create the graph we made a small keyword breakdown related to the concepts we saw earlier.

• Keywords: vice, marathons, insomnia.

These keywords translated into images They could be: eyes, fatigue, coffee + sofa, eyelids, tent + sofa. They are some images that could be related perfectly with our idea. It is in this part where we have to be very clear to which audience our graphic is intended, in this case it is a rather dark image because the target it is a younger sector.

If you are interested in these topics and want let's go deeper a little more you can leave a comment and we will do more posts on these topics with real practical cases and some videos.