Coffee is one of the most commercialized products worldwide. Not only is hospitality and gastronomy important in the sector, but it has become increasingly essential as a strategic element for some companies.
In our country, more than 4 kilos of coffee are consumed per year per person, if this seems like a lot to you, in Finland it is 12 kilos that are consumed. Today, we are going to share with you the most famous coffee shop logos out there.
Famous coffee shop logos
We suppose that for you too, these types of venues are not just a place to get a caffeine fix, but we see it more as a place to meet, rest and even make it our workplace, we can become even more productive.
Cafes have become an essential place for us and if they are also places where you can be comfortable and enjoy a good coffee, even better. For these venues, having a recognizable and distinctive logo helps them get noticed.
Next we are going to show you and talk about the different logos of famous coffee shops that you should know.
Dunkin 'Donuts
Company known worldwide for its variety of donuts and good coffee, which has not stopped growing since it first emerged. In the 50s, the first Dunkin Donuts was opened in Massachusetts by Bill Rosenberg.
The logo of this company is very characteristic due to its bright colors. The combination of orange and magenta used makes it have a cheerful personality. In addition, the use of a rounded typeface makes the logo look appetizing, making you want to take a bite.
McDonalds-Mc Cafe
In this case we are talking about the cafeteria belonging to the fast food chain McDonalds. It first appeared in 1993, in Australia. The food chain thus wanted to take advantage of and create a trend in coffee consumption.
This logo has nothing to do with the original McDonalds logo, it is detached from the red and yellow colors. It is an identity, with a style inspired by handwriting. With colors based on the tone of the coffee foam.
Starbucks
Starbucks Corporation is a chain of coffee shops founded in 1971 in Washington. It is one of the largest coffee trading companies in the world. It has more than 24 thousand stores, divided into 70 different countries.
The chain of cafeterias, has the image of a mermaid in its logo, which makes its emblem one of the most recognized. The image of this brand has been simplified over time, today it has the image of the mermaid in white, on a circular background with corporate green.
Tim Hortons
We are talking about an international chain of coffee shops that was founded in 1964 for whom the company is named, Tim Hortons and Jim Charade. It appears for the first time in Ontario, Canada, it specializes in products such as pastries, donuts and coffee.
The brand image of this chain has evolved over time, becoming increasingly minimalist. Its current logo only consists of the company name with a cursive typeface. This identity uses the color red for its logo because they consider it the most appetizing color.
Costa Coffee
Founded in 1971 by two Italian brothers, Costa Coffee is an international chain of coffee shops. It is one of the five coffee shops with the most open locations worldwide.
With so many years of history, the company has only undergone a redesign of its brand image. The current logo has been in force since 1995, in which a circular badge is created where the brand name, the date of origin and the coffee bean icon appear.
Lavazza
Not only has it remained in a famous brand of coffee, but throughout the world it has opened different coffee shops where it offers its different products. Italian company, dedicated to the elaboration of coffee that was born in 1895 in Turin.
Throughout its entire history, the brand has undergone multiple redesigns in its identity until reaching the current logo composed solely of typography. The redesign was done by the Tesla studio, who made a logo with heavy typography and various color versions.
Nespresso
As in the previous case, Nespresso has not been alone in the sale of coffee and machines, but has opened different cafeterias in different countries. It is established in 1986, by the Nestlé Group. It is a brand that is recognized for its high quality products.
Its identity is made up of typography and image. The typeface used is a custom font created by Zecraft. The uppercase character N of the brand is a graphic element that gives movement to the logo and is made of two mirror parts.
Maxwell House
Finally, we talk about this American brand manufacturer and distributor of coffee. It appears for the first time in 1892, and today it is recognized as one of the most famous and best-selling brands worldwide.
Over time, the This brand's logo has been simplified in each of its redesigns until reaching the current one, which has been used since 2014.
Composed by typography with serifs and shading that give it an appearance of volume. In addition, for the descriptive phrase, it uses a script font in a gray tone that sometimes becomes invisible. And of course, its iconic image of a cup spilling drink.
These coffee shops, known all over the world, have known how to evolve not only commercially but also graphically.. There are several, which go beyond the standards of showing a representative element of coffee, since they do not see the need to make a reference to the sector.
All these logos that we have seen are a clear example of designs made correctly and very versatile to be used in different media. We hope they will inspire you over a steaming cup of coffee.