Pantone is well known for mark the colors of the season and for that range of colors with which it is easier to identify a palette. It is a recognized brand and has been here a few times to pick up some of the trends in colors such as those 10 colors of 2017.
On Android and iOS we have had a series of apps to be able to capture the exact tone of a color to use it later in works for the web or other types of designs. But what we were missing was an official Pantone app for this reason. That is why a few months ago, the app called Pantone Studio was launched on iOS.
This application offers the promise of capturing both real colors when photographed with the camera app as the colors that may appear in the images that we have stored on the mobile device.
Another reason for the existence of this app is to serve as a digital Pantone guide, with all those references to color and its RGB color versions, CMYK color and hexadecimal color. Rokkan has been the agency in charge of the creation of this application. With it, Pantone ensures that it reaches out to a greater number of users who have digitally their best way to reach their fans, followers or even future customers.
According to the Rokkan website, today there are some 3,7 million digital designers with creative processes based on a technological world. Between Pantone and Rokkan they have the objective of carrying all the company's products, although yes, we are still waiting for them to be used on Android, since this app is missed.
The first version of Pantone Studio has a attractive and intuitive interface that includes content and tools with which you can be inspired for new ideas: Pantone trends, profiles of top visual creators, color of the year, additional libraries with more than 10.000 colors and much more.