When we start a web project from our company, we choose the colors, content, images and advertising. Without thinking, we do social networks and then finally we create a domain for our website and everything is ready. It seems that easy, but it is not.
Today, your domain is a place where your brand lives and all business takes place. That being said, it is obvious that choosing the right domain name is something that every business owner should consider carefully. If you choose the wrong one, you will end up stuck with a bad domain name and it will take you years to change it. Considering that choosing the correct domain name is important to your business, we have asked some frequently asked questions from everyone starting out.
Should I buy the same domain name as my business name?
It will not always be like this. If your company has a complicated name, you may have to choose another. For example: Maderas Hermanos Serrano SL. The name of your domain will not be: maderashermanosserranosl.es or maderasheramnosserrano.es. You can get confused or not introduce yourself well when it comes to SEO. But, although it is not necessary, you will always want to look for a domain name similar to the name of your registered company. In this way, you will make it much easier for your customers to search for you online. In this case, imagine (Maderas Hermanos Serrano SL) we call it: maderaserrano.es or brotherserrano.es.
What domain extensions are the best?
Anyone would think of the .com or .org domain, it's obvious. Since they are the most popular in the entire internet world. But this can be counterproductive, as many domains with these endings have been used. So you may have to look for something else. In Spain the .es is also very common, which could be useful for a Spanish business. such as .co.uk for Great Britain or .co for Colombia. Among many others for national businesses.
Does my choice of domain name affect SEO positioning?
In general terms, choosing a name matters when it comes to SEO, but probably not as much as you might think. It used to be a big problem in the past, but today, you can promote your website through SEO, even if there is no specific keyword in your domain name. What matters much more is having a quality website (which we will be able to explain in a next post) that your customers enjoy. Still, you can greatly benefit from adding your location to your domain name, especially if you own a small local business.
Does my domain name have to be unique?
One of the things you'll always want to do when searching for a name for your website is to check if someone is already using that name. specific or similar. Looking for a name that someone already has rights under can only get you all sorts of trouble. It may cost you a lot of money. That is why it is always recommended to search for similar names on the web as soon as you have the idea of what you want your domain name to be called. Fortunately, there are experts you can buy cheap domains from, who can also help you find a unique name for your website.
Can a domain name be too long?
Should not. As long as you pay the domain company, you can set whatever name you want. The longer the less chance of being copied. Of course, also much less likely to be found. A company should choose a name that is short and easy to understand (see the example of Google.es, Facebook.com, etc). for your customers, so they will always remember it and access it much more frequently. According to some studies an ideal name is 8 characters long. Although we know that such a name cannot always be found, but it is advisable to take it as a reference. Setting dashes and other symbols also makes it difficult to remember.