Color psychology is a field of study that is focused on the effect of color on perception and human behavior. Although science and especially medical science, considers it a science very immature, within contemporary psychology is considered a whole healing technique for the sick and manipulation in relation to the study of social psychology, the impact of products and the existence of massive sales.
To understand the psychology of color, it is not enough to experiment, practice its effects and manipulate them at the convenience of our company. You have to know why and how it originated. This is where the behavior that human beings have when faced with that perception of color.
Time immemorial
In ancient china, the cardinal points were represented with red, blue, white and black. Leaving the yellow color for the central area, so that yellow was the traditional and central color of the Chinese empire since they were considered the center of the ancient world, power and glory. Pure color symbology. In the Mayan culture of Central America they represented the cardinal points in the same way as the Chinese. Surprisingly, two different civilizations attributed the same meaning and symbolism to colors. Could it be that the colors have a universal vibe or meaning? What is its weight and its effects on us and on nature?
In the middle AgesAlchemists, those great masters of magic and science and those who laid the pillars of current chemistry, related colors with characteristics of the materials they used. A good example is the color green, and they used it to represent acid and solvents, since they were usually green. Currently in world culture, signage tells us that the color green (especially in laboratories) is used to denote toxins.
In the same way the alchemists In ancient times the color red was used to represent sulfur, and it is there, where the Christian Church creates the simile and symbolism with the devil, assigning these properties to the color since in hell there was supposed to be fire. The color red would then be that of passion, lust, and the devil should smell like sulfur. As if that were not enough, the myth that the forbidden fruit he ate is popularly associated Adán y Eva it was an apple. Of course, all this was an invention of the popular class, due to the fact that this fruit was red, therefore this fruit is equal to sulfur, and therefore it was equal to the devil. The most resounding proof of this is that in the sacred Christian scriptures this fruit is not described, much less is it specified as an apple. Thus, until our times the color red awakens in us a feeling of desire and is related to sex and violence. That, companies have known how to use it very well in their advertising tactics and its roots are very well anchored in the depths of time.
Interesting color analysis