Corporate identity manual: Guide and structure (II)

Corporate identity manual

Depending on the degree of complexity and the way in which we structure our corporate identity manual, the section on instructions and rules of use will be more or less important, but in any case it is important that it be included. What it is about is that let's mark the different elements and sections of our document and define them clearly and precisely.

There are certain data that are tremendously important and how we present and organize them is vitally important. For example, you could structure the information taking into account the following:

  • The scale of our models and images: This value is important especially in the section of brand applications. When we present the design of the stationery for example, it would be very useful to establish the proportion of the illustration. We must reserve a space to delimit this data so that it is fully visible and does not break the harmony of the whole.
  • Version of our manual: It is important because it is the data that legitimizes the validity of our document. It will always be a valid and official document that which has been developed for the last time. The most up-to-date is the one that will be valid exclusively. If the company for which you are developing the project wants to renew its visual seal and already has a manual of the previous design, it would be very important that you take a look at it.
  • Of course, an organization system must be created by chapters and sections within these chapters. Page numbering and business coding if desired.

Mnaual-identity-instructions


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