The corporate illustration is the one that is applied for the creation of logos, brands, banners and everything related to the identification of a company.
The way to identify the brand of your company using the corporate illustration, It is through a logo, image, shape, message, etc., represented in an illustration that by itself should have the ability to talk about the company, showing what is necessary of the brand that serves as an image, that's where it lies the importance of successful illustrative work, well thought out and developed by a highly trained professional.
How to achieve the best corporate illustration?
The idea is that this image awaken the interest of the consuming public, that stimulates your mind and enters it so that it will be remembered in the future, so that it identifies it with your favorite consumer product and therefore, recommends and buys it. The brands represented in these illustrations are based on a first idea that the company has, which conveys to the illustrator or creative to be developed between both parties.
This time we will use the recommendations of the Professional illustrator Mauco Sosa, to achieve not only improve as an illustrator, but to develop his own and innovative style, all through a vector style guide of which we will inform roughly what it is about.
Create a vector style manual
You just have to take a walk through the different vector aesthetics in order to help the user define their own style, providing them with tools to create their illustrations combining various graphic styles.
What are the steps to take?
First, Mauco publicizes his work and explains the industry from his point of view and his creative need.
In second place, explains your perception of corporate illustration step by step, breaking it down completely so that it is understood as well as possible. Then it is up to you to try to create a new style through a path mined of possibilities to help you.
The user will learn to decide on treatment and color, which will give way to work on the structure of the form, the different points of view and the degrees of abstraction that an illustration has, these decisions are fundamental in the creation of a corporate illustration.
Finally, they will be provided with a series of recommendations that will help the illustrator to solve three basic aspects that are: The light, the characters and the composition.
The purpose of this tour is for the illustrator to develop a style test that pleases, this will be applied to build a personal world in micro where he can finally unleash your creativity and imagination, this being practically the objective of the course.
What audience is the manual aimed at?
In principle to illustration professionals, creatives and graphic designers, but it is also accessible to people who have basic notions about illustration and for those who want to experience other ways in favor of advancing your own creativity.
What minimum profile should the student handle?
Preferably people who have elementary knowledge of drawing and it is very important that they know how to handle vector programs; If you also have your graphic tablet available, it will be very useful.
As you will see, the manual promises to leave great and useful teachings that will allow illustrators, creatives and designers make corporate illustrations more fluently and innovatively, among other things, with the added value of putting your own style in each design.
The illustrator Mauco Sosa has a specialization in Art Direction, Infographics and Corporate Illustration and a great experience as a designer, cartoonist, has published books, has worked in the edition of cultural magazines, has made exhibitions on contemporary art and recorded short films; of course, he is also an illustrator, doing important illustration work for brands like BBVA, CBRE and Telefónica.