One of the tools that programs provide to graphic designers is the different fontsHowever, how to use each one of them and how to combine them with each other can represent a real challenge for the professional if they do not handle it properly. what function does each font have and what are its qualities.
How many typefaces would be suitable in a graphic design job?
As a rule, more than three typefaces would be overkill and you run the risk of losing the essence of the message.
For example, a logo uses between 1 and 2 different fontsOne being the one that seeks to highlight the headings, which you can also achieve with a color change or accentuating it with bold and the other to differentiate the rest of the text. What is important to note is that the fewer fonts you use the better, but to this are added other elements that we will be breaking down right here.
When developing a design work, the most practical way to choose the appropriate font is by concentrating on its readability, for this, the space we have, number of words, visualize the work, etc must be considered; This way it will be much clearer if visually if the source is the indicated one.
It is worth noting that many times the designer can find himself faced with the demand of a client who already pre-establishes the font type, message size and other limitations, before which there is not much that can be done, more than some suggestions and in the best of cases that these are taken into account.
How to choose a font with personality
Two important things, you must first go through choose a first source, which as we said before, must be characterized by its readability, and then select a second font and for this it is taken into account:
- Understand that each letter has its own characteristics that give it personality, when choosing the second font you must ensure that it is also the personality of the first And what better way to do it than by choosing one that shares its characteristics; In short, if both fonts have characteristics in common when they are combined they will multiply.
- It should be taken into account, since when viewing them combined, they are providing a consistent visual message, the proportions, shapes and counters of these must be similar.
These would be the alternatives that can help you choose that second font:
The safe bet
Place characters that are designed with certain elements in common and that provide very subtle but sufficient contrasts for visualization, for example, you can choose combine Meta with Meta SerifAs for the shapes of the letters, these remain the same.
How to contrast a feature
El use of contrasts on the faces of typefaces It is essential to be able to contrast a characteristic, therefore, if the face of a letter is chosen so that its body is legible, to contrast it should be chosen the face of the opposite screen, that is, not legible.
You should always seek highlight the opposite face to the face of the body that was selected.
How to achieve contrasting styles in typefaces
Here it is of vital importance know how to identify the characteristic that it is considered as the most prominent of the first type of font that has been chosen, in fact, we had already mentioned it before, but based on several characteristics, a second type of letter that shares this main characteristic should be sought after.
This requires some sharpness on the part of the designerAlthough the subjective part prevails, however, and with all certainty, very original and amazing combinations will be reached, which pose a challenge to the designer's intuition.