Create Pinterest Graphics For Your Brand That Stand Out

One of the greatest visual tools that we have today on the internet is Pinterest. We can spend hours browsing this social network looking for images that inspire us or that serve as a reference for a project. But one thing that graphic designers, bloggers, and marketers know is that Pinterest is much more than a board where you save your favorite images.

Online stores, blogs, brand websites and other portals on the internet, have the highest entry of customer or reader traffic through Pinterest. That is, it is much more than a social network, it is a search engine that connects customers with businesses.

The way it works is very simple: upload an image or pin which in turn is connected by a link to your website. Does it sound familiar? Surely more than once you have ended up reading a travel article, a recipe or self-help tips through a Pin.

As the search on Pinterest is very fast, in seconds your pin can be ignored if it does not immediately attract attention. It is not enough to have a beautiful image because the competition is great. Therefore, if you are going to promote your blog or your brand through this network and you have to make graphics, You must take into account certain aspects that will help you stand out.

The size

This is the main aspect that you must respect: your graphic should be large and vertical. On Pinterest, vertical images take up more space because they are organized by columns and display better. If you make them square or horizontal they will look very small and will not capture the attention of the public.

The size has to be in 2: 3 ratio, recommended by the guidelines of the same social network. The minimum size in which you should design your pin is 600 x 900 px, and you can make it larger following that same proportion. Of course, you should take into account that if it exceeds 1200 px in height, it may not be fully displayed in the feed.

We recommend that you use a measure of 800 x 1200 px

Images

Although many graphics may have only text, it will always be more attractive a pin that includes an image of good quality. You can use it in the background, occupying one half of the design or in the way that works best for you. Search that always is related to the topic of your chart and that is according to the brand or product that you promote.

Text and Fonts

It is another of the most important aspects that you should consider. The large, easy-to-read text in eye-catching fonts It is one of the main hooks for a person to decide to click on a Pin.

El text has to be precise, and it is preferable that it is not long. Have to give to clearly understand what the graph is about, in this way you will have many more new followers entering your website.

We recommend that you use two or three fonts maximum, and play with the combinations: you can use a bold sans serif with a calligraphy, or a serif with calligraphy. Everything will also depend on the style of your graphic identity.

And of course, that you graphic have a good contrast between the background, the images, the colors and the typography, so that none is lost.

Branding

People connect more with the brands they already know. So, the graphics you design should follow your graphic identity. Use your brand's main colors and fonts for consistency and easy visual association. The more the public recognizes you, the more they will make you repin and more will enter your website.

Something obvious but that you should not forget is include your logo, the name of your brand or the domain of your website in all the charts you make.

Create templates

If you apply all the aspects mentioned above to make your graphic, you will be able to develop with ease a template design of your own brand. With a template already created, all you have to do is change the text and play with the colors.

When people get used to seeing your graphics and the same template, you will increase the recognition of your brand and have a better positioning.

So now you know, if you want to gain followers and customers through Pinterest, start creating graphics that make an impact!