La social creative advertising to save the planet is a great tool as a means of reach more people using advertising As an ally, advertising undoubtedly manages to turn social messages into something more attractive and striking, making them ecological purposes gain strength through art.
Find out how you can unite art / design / advertising with social factors who seek to put aside the idea of selling a product but show us a social reality through creativity. Green campaigns of all kinds to raise awareness about current problems related to our home, planet Earth.
Advertising has always been used to sell us a new product through different systems and means to reach the user, creativity and art together with advertising they have provided this medium very creative solutions with a great attraction towards the user thanks to its outstanding visual power.
From selling a product to selling an idea
We put aside the idea of selling a product and we focus on the idea of selling / communicating a series of ideas, in this case ecological and social ideas that they will use advertising in the same way that companies do but thinking of reaching the user not to sell the latest car model of that brand but to educate you about a certain behavior. There are many campaigns that are carried out with social motives of all kinds, Since the fight against cancer until saving forests from indiscriminate felling.
In the proposal that we see at the bottom we find ourselves before a highly creative image with flawless graphic result. To better understand the graph you should ask us what is the problem you want to conveyIn this case, the theme is tree felling. I know relates human life (lungs) to forests showing how the trees have been cut down and as a consequence destroying our lungs.
One of the organizations that stands out the most in the use of advertising as a claim to reach more people is the WWF. Through creative graphic proposals they show all kinds of real problems in such a way that seeks to create empathy and sensitize the user before this type of ecological problems.
In the graphic below we see how WWF designs advertising adapted to the times showing the power of social media and its power to get support in these types of causes. The same message interpreted in a creative and, in this case, emotional way.
Another of the great representatives as defenders of the planet is the organization Greenpeace, they too they use design and advertising as a means of reaching more users.
We can see a advertising campaign quite interesting call "The Villains of the Weather" what this campaign does is show the user the problem of the mismanagement in the face of environmental problems of two determined individuals. We can see the images and judge whether they are correct or not.
The campaign asks users to vote on who is the worst villain for the weather. If you want to vote for your favorite villain, you just have to enter the web site.
They showed two real characters and two other unreal as part of the campaign.
In this case the language used to convey the social message is the illustration, they show us very striking images together with a very innovative and attractive ideaWithout a doubt, it is a great creative project with very solid social foundations.
Advertising can be our great ally when the cause seeks to try achieve a better world for all. Advertising, art and design hand in hand for get to change the world.