All professionals within the world of marketing and advertising will have heard at some time in their career that for advertising to work, you have to do a good advertising campaign. That the success or failure of a product or service depends on that, on that campaign.
If the advertising campaign is not good and therefore does not work, all the work and development behind it will be useless. For all this to work, you have to reach a key point, and this point is to develop creative advertising.
In our day to day, we are all exposed to countless advertising messages, one after another, on the bus, listening to the radio, while walking... they are messages that compete to capture our attention, with the aim that we consume their products.
What is creative advertising?
As we have said, this continuous “crushing”, we are going to speak colloquially, does not imply that the brands achieve the purpose for which they are proposed. They do not penetrate us, so their messages fade. They are brands that have not been able to exploit the importance of creative advertising.
It is the brands, the ones that, through their design and advertising team, let them know Differentiate yourself from the rest of the competitors through innovative ideas, which will generate an attraction for consumers.
It is an arduous process of investigation, in which they have to be present imagination, creativity and above all experience. We are not referring to the fact that you have been working for many years, we are referring to the experience that one gains doing analysis of the competition, soaking up new, original ideas.
Creative advertising is very important today. And this is because, surely when you get home after all day studying or working, you don't even remember the last two ads you saw before walking through the door. We do not read the ads, we directly keep in our mind what we find curious, new.
Elements for good creative advertising
Creative advertising presents us with a very important advantage, and that is to stand out above our most direct competition. For an advertising campaign to give us that difference and be able to get consumers to stay with the message, it must meet the following aspects.
Do not be afraid to create an ad that is out of the ordinary. You don't have to be afraid of criticism to attract attention and attract the public.
If you are convinced with the idea of not being afraid, then the next path you must go through is focus on a direct strategy, that is, be aggressive with advertising, always within the legality. You have to be brave when transgressing.
This point is very important, we must be brief, the public we are going to address only has a few seconds of their time before passing by, so you have to count the accurate information.
This information must show it directly and creatively, as this will have a greater impact and can increase the curiosity of the viewer.
And finally, the brand and the context in which it operates must be very well connected. It won't be a successful campaign, if the viewer remembers the song and doesn't mark it, they have to remember the set.
examples of creative advertising
At the time we are in, it is very important to develop creative advertising campaigns, and above all to enter the world of the Internet so that the products exist in the market. To move in the digital world, creativity in campaigns is essential.
Netflix is considered one of the leading brands in terms of creative advertising As far as it is concerned, his canvases displayed in central points of the big cities have become a great attraction and there is no person who does not stop to read and photograph them.
Netflix and the series Narcos. Unfolded canvas in Sol.
Netflix and the series Fe de ETA. Canvas deployed in San Sebastian
Canvas from the Sex Education series, in Gran Vía
As you can see in the following examples, not only does he use banners for his much-hyped and even criticized advertising campaigns, but he also adapts them to any medium.
Netflix present even in the Madrid metro
Sex Education series marquee installed in Cuenca
We have been able to verify that Not only is design important in a creative campaign, but the figure of the copy is also essential, as we can see in these Uber campaigns.
Go where you want with Uber
Ride with Uber and continue the party
Travel with Uber without scares in your rate
Another of the queen brands in creative advertising is the Fedex courier company. Who throughout its history has known how to connect with its public in a creative way.
Fedex Neighbors Campaign, with which it wants to highlight its delivery speed.
Mobile businesses thanks to the support of Fedex. Fedex Mexico campaign.
Unquestionably, this list must include two of the most powerful fast food brands worldwide; McDonald's and Burger King. Two brands that, through their rivalry, have managed to create unique and unrepeatable creative advertising campaigns.
McDonalds releases this little pearl by dropping that Burger King copies its hamburgers.
McDonalds promotes its delivery service.
Where is the nearest McDonalds? The potatoes tell you.
Free Wi-Fi at McDonald's
Burger King and royal beauty
Come like a clown and eat like a king. In this campaign, we can see how he alludes to the McDonalds clown since the one in the photograph dresses like him.
The meat is weak, the vegetable era begins
Unconditional love between Burger King and McDonalds. A campaign in Finland shows the love that exists between these two brands.
Burger King taking advantage of the Pride day in Finland to launch a new campaign in which the two mascots of the fast food chains appear. It's a campaign that celebrates love in every possible way.
There are countless creative advertising campaigns and we can't collect all of them in one post. That is why we have made a small compilation of the most famous creative advertising campaigns in recent times.
Remember that to make a creative campaign work, it has to attract the attention of the public, be creative and also that the public enjoy it.. But the most important thing is that you manage to associate that experience with the brand you are working with.