There are many brands that add to their products a creative packaging, which makes them stand out from the rest of the products on the shelves of supermarkets and shops. Whether it's simply for the sake of attracting attention, or creatively connecting with users, the possibilities for creating original packaging are endless.
Not only is it important that the design of the package is beautiful, but it has to represent the brand, and also generate sales. The vast majority of purchases that we make in stores are decided once we are already making the purchase in the establishment, for this reason it is essential to know how to take advantage of the packaging's potential.
The best way to get inspired is to see real cases, we will see a compilation of designs that will not go unnoticed, in addition to talking about what is creative packaging and how to achieve it.
What is packaging?
The packaging, becomes the container of the products that we have around us, what you saw the product. Not only this, packaging has become an art, in which art of designing those containers that protect and wrap products.
One of the main objectives, in addition to making the designs functional, is that the packaging draws the attention of customers, since one of the main aspects is appearance, and with it you can know if a product is going to be successful or the opposite.
Today, when designing a container, we must take into account the techniques with which we are going to make it, the inks that are going to be used and the materials with which we are going to work. It is becoming more and more common to see on the shelves products with a reusable container, it is very important to keep in mind the care of the environment.
Therefore, a packaging does not have to be a simple wrapper that covers a product, for it to be a creative packaging it has to be capable of store the product effectively, that is, it cannot be broken, bent, deformed, etc. It must also inform clearly and simply about the benefits of the product it contains. Creative packaging has to position the brand and help differentiate it from the rest, surprising the consumer.
How to get creative packaging
Getting creative packaging that surprises consumers is not easy. There are more and more new products on the market so it is a constant battle for designers when designing a package, and trying to connect to clients. This is due to the fact that they receive thousands of messages on a daily basis, and trying to compete against them is a complicated task.
To develop a creative packaging that is in accordance with the needs of a brand and a target audience, there are a series of basic tips for its realization.
The first of them is that bet on originality, but always taking into account the type of product you are offering, and the public you are addressing. For example, you cannot offer a textile garment in a packaging in which you cannot see or touch the product, it is something that will not work.
First of all, you have to know the positioning of the brand with which you are going to work, the packaging has to enhance the brand and its strategy.
And finally, never forget the public you are going to address, what they are looking for, how are you going to communicate it, you have to respond to their needs.
Keys for a packaging to work
As we have commented previously, a good packaging must inform consumers of the product it contains and that it complies with all regulations. The data shown, weight, quantity, health stamps, expiration dates, etc., must be shown clearly and with a sufficiently large size, they must be found and read without any problem.
The technology with which this designer must protect and keep the product in good condition. It has to be a product that can be stored and distributed without any problem. It must be ensured that the container complies with the conservation measures of the product.
Must be indicated the instructions for use and signs to open the product. With these indications, we help consumers to enjoy the product correctly.
More and more customers are looking for the products they consume to have a recycled packaging that takes the environment into account. Complying with these aspects not only speaks well of the product, but of the brand in general.
The packaging is the letter of introduction that the products have, so its design has to be thought out and adapted to be displayed on the shelves of supermarkets or stores, it cannot be a container that is complicated to replace, that breaks, or that do not display the product it contains. It has to stand out above all the similar products around it.
Creative packaging examples
Molocow – this milk is from another planet
Sony headphones
Top– condoms like Su Park pills
Hair Day Paste
Anti-theft lunch bags, mold is the solution
Smirnoff, the packaging that must be peeled
tea shirts
Trident, take care of your smile
Turning into Lego dolls
Butterbetter, two in one
Goodbye to fruit nets
Nike air
The perfect slice of summer Kleenex
Honey wildflowe, direct from bees
mini olive
Rally energy pills
Clara and Ema, eggs
We hope that after reading this post and seeing these examples, you have opened your eyes and mind, and stop considering that packaging is only a decorative element for products, because it is much more than that, since the designs of these , they can Directly influence consumers in the purchase decision and in the perception you have about a brand.
Good packaging is one of the elements that makes a brand image last in a product. With essential features such as reusable, functional and attractive, make the container become a valuable element. There is a world of possibilities, where we can unleash our creativity.