Creative process in logo design: practical examples you need to know

When we consider the design of a logo, it is very important that we know how to use the appropriate sources and let me explain. A logo is neither more nor less than the graphic representation of the identity of a business or a company of whatever nature. This is why it is very important that we learn to build a label that is in tune with the fundamental values, the history and the birth of said company. Once we have all the information from our client and we know exactly what we want to talk about through visual language and what exactly we want to tell, it is time to deploy a creative process that leads us to the most appropriate formula. In short, we have delved into the subtext of our little work and now is when we have to give our resources a voice.

We can investigate with different registers, tonic and associations. This will be a matter of trial and error in a sense so you should not be discouraged if after carrying out your creative process you have not found the solution you were looking for. Today we want to stop at this phase of the process and we want to propose you a material that will surely be useful and inspiring in your career as a designer. Below we gather a selection of processes through which the corporate and graphic identity of different projects has been developed.