If you have clicked on the title of this publication, it is because you need information on how to create a design poster since you have this project in hand. You may have some aspects of the design in your head or the opposite, but what you do have to have insurance is what you want it for and what should be included in it.
With the tips that we will give you in this post and some templates available on different websites, you will not need much to make a good poster design. In the event that you want to do it from scratch, we will give you a series of guidelines so that you get the best possible result, always being able to be these steps adapted to the level of each one of you.
Guide to creating a design poster
As we all know, posters are one of the oldest design supports that can be named. Normally, they are usually used to announce events, presentation of new products or novelties, advertising campaigns, and much more.
Its purpose is usually very diverse, it can appear digitally on a web page or be printed to be placed on a marquee. Your design can range from a classic design to something much more creativeThis will depend on the public we are targeting, what the brand we are working with is like, and what we want to communicate.
There is no single correct way to design a poster, which does not mean that you do not take into account the different steps that we are going to mention in this publication or others that you can find on other design websites. Before you get down to business, you should know the basic rules for a correct design.
How to design a poster step by step
As we have just told you, first of all you should know some basic steps before getting started. This series of tips that you will find below, you will be able to put them into practice at any time. Pay attention, let's start with them.
Identify the main objective of your design
The choice you make of style to design your poster will depend directly on the objective you pursue with it. You must take into account the amount of text that you are going to include, as well as the visual elements, color palettes, fonts, etc. You have to be clear about the main message that you are going to send to your audience, the emotion that you want to convey with that design, as well as knowing where your creation is going to be exhibited.
Consider your target audience
An essential before starting the design phase is, know who your target audience is, that is, who you want to send the message to of your poster and, let them keep it.
Depending on who your target audience is, you will have to carry out a subsequent research phase to know which design elements such as colors, fonts, compositions, etc., are more linked to that public. Thanks to these elements, it will be easier for you to create a strong connection.
Where your poster will appear and share
Another important aspect is to stop and think about where our poster is going to be placed, that is, where it is going to be shared. On a website? In social networks? Is it going to be pinned to a cork? This point. it is essential to make decisions about its resolution, printing methods, colors, etc. In the event that the design is printed, you should be aware of the basic rules for it.
If you wonder why this step is so important before starting the design, it is because, it is not the same to design for a digital support, than for a printed one. Each of them has specific rules that must be kept in mind.
poster for printing
If you are planning to have your poster printed, you have to know some basic steps for it. The first thing is visualize where it will be placed, that is if on a wall, a canopy, on a large scale, etc.
In order to do this, take into account the size of paper with which you are going to workUnless you want to do something on a large scale, standard paper measurements will be more than enough.
Defining the bleed marks for printing is an essential step when you are at work designing a poster. If there is anything else important to you when printing your job, it is essential that you let the printer know.
Poster for digital support
In this case, there may be fewer restrictions than if you decide to print it. Although as in the previous case, there are certain guidelines that must be followed. In the event that you want to share it on social networks, it is essential to know what the measurements of your publications are, in addition to the resolutions that each of them can support.
When working with a digital medium, this one gives you a greater possibility to let your imagination run wild and make really unique things, such as a poster that includes a movement animation, since uploading it will maintain this effect.
Looking for references is essential
In case you work from scratch, that is, you don't use pre-designed templates, it is essential that you carry out a phase of research and search for references. To do this, you can open different pages where you can find designs such as Behance, Pinterest, Instagram, etc., and save those projects that have to do with what you have in hand or simply contain some element that is different for you and can work with your idea.
We are not only referring to poster compositions, but also to the use of color palettes, decorative element designs, typography, hierarchies, etc. Everything in general, for us it is one of the most important points before starting to design.
Free Poster Templates
In this section, We leave you a series of free templates that you can find in different web portals, where you will only have to edit the design elements that appear in them to give it your own style.
These would be the main points that must be taken into consideration to create a design poster. Know who the brand or company you are working with is, what message they want to send to viewers, their personality and what their target audience is. From here, starting a research and reference phase is the next previous point before starting the design with those ideas that you have obtained from said search.
By following these simple steps that we have mentioned, you will be able to design a poster correctly and, above all, focused on the main purpose of the brand or company with which you are working. Get down to work and start creating unique things.