Design the cover of a marketing ebook

If you have been thinking about implementing any marketing strategy to help you publicize your company and increase your clientele, you may do a ebook be just what you are looking for. As the name implies, it is a e-book with informative content about a certain topic.

And why make an ebook? In marketing, the key to being successful is content quality that is handled and how it is presented to the public. While more valuable information have your client about your company, the more they will trust the services or products you offer. The ebook is not limited to being a flyer or a general brochure, but it gives the client the opportunity to know in depth how the company carries out its tasks, what materials it uses, its products, etc.

Displaying content in the form of a digital book is a value added that helps you position yourself as a high quality company. But, being such an important tool, it must have an attractive and well-designed presentation that invites you to read it. That is, the cover is going to be key for your client to decide whether or not to read the material you offer. Here we leave you some tips with the key elements that your cover should have to stand out.

Color

According to the color psychology, the brain processes color faster than words, which means that your potential reader will first notice the colors you have selected, and then the title of the ebook. Choosing the color of your cover It will depend on the topic or message you want to convey. It is also important that play or combine the colors, a design with only one spot color may not attract enough public attention.

Here we leave you a guide to colors and their meanings in the psychology of color:

Yellow

Happiness, optimism, energy, strength, creativity, concentration.

BLUE

Trust, peace, responsibility, integrity, order, perspective, professionalism, freedom.

Grey  

Neutrality, balance, solidity, sobriety, respect, stability, tranquility.

Orange

Youth, sociability, warmth, motivation, joy, impulsiveness, fun, dynamism.

Black

Seriousness, strength, power, professionalism, elegance, formality, authority.

Purple

Spirituality, distinction, depth, meditation, reflection, modesty.

RED

Passion, energy, daring, ambition, strength, intensity.

Pink

Delicacy, femininity, sensitivity, love, care, intuition.

Verde

Growth, nature, balance, positivity, stability, hope, relaxation.

The title and sources

Although it seems like obvious advice, the title of your ebook must imply clearly and concisely what your content is about. If the terms used are very technical and the client is not familiar with them, or if the wording is confusing and vague, they will most likely not waste their time reading the rest of the content. Use direct words that are as close as possible to the language of your clients, with accessible wording.

Once you have your title, choose the fonts to use is the next step you must take. Make sure they are simple fonts that are easy to read. You don't have to use Arial or Times New Roman but there are other options like Montserrat, Gotham or Helvetica that are stylish, legible and modern. You can play with the bold and italicized texts to highlight the words that interest you the most.

The logo

Normally ebooks are downloaded through the websites of the same companies, but that does not mean that you should not include your logo. It is not the most important thing nor does it have to take up much space, you can place it as a footer in small size and you can repeat this on all the content pages of the book. In the end, the more the client sees your logo, the more they will remember you and the better positioning you will have.

You can also include the URL of your website to refer them to it and that they may have more information about your company.

The images

You can design the cover of your ebook without images, but if you decide to add some that will give it more value and it will attract more attention. Like the title, choose an image that conveys the content and of course, that is of good quality, so make sure that it has a resolution of 300 dpi, and that it fits well in the vertical format of the art.

And do not forget to take into account the color palette that you used so far so that it is well integrated and combined with the main image.