Have a good dictionary of terms and graphic design meanings, it can help to greatly facilitate things, because it is possible to prevent any project that relates to the digital marketing industry.
So in this post we will talk about several of the fundamental terms within the world of graphic design.
Graphic Design Terms
Sketch: Consists of a basic outline or ideological line Through which the pre-visualization of a possible project is carried out.
Head: Is the dominant title found on the cover of any publication, as well as in the different relevant sections.
Degraded: It refers to the transition of shades or between 2 colors in a linearly ordered way and without any color jump.
Editorial design: Layout, editing and organization of certain publications such as books or magazines.
Graphic Design: Is about create and project using images, messages that have character and their own identity.
Advertising design: Consists of the layout of those publications that are already in print and are also used as supports for some other media.
Advertising slogan: It is the identifying stage where both the advertising purpose, like the values of some brand, in such a way that they are represented in a fairly concise way.
Flyer: It is a advertising tool used to advertise or present a product / service offered by a brand or company.
Icon: Are the signs used to illustrate some idea with which they are linked, either through identity or some other similarity.
Corporate identity: It is the combination of the brand name with the codes of conduct that it has.
Corporate Image: It is the conceptual image that the public perceives about a specific brand.
Infographic: Consists of a visual communication resource quite effective, since it is made up of the information that is represented visually, through diagrams, diagrams and different types of symbols.
Innovation: It is the change that manages to add certain novelties, in addition to adding new proposals for economic implementation.
Typographic justification: Refers not only to spaces found between words, but also to the spaces between the letters.
Logo: Consists of the word elaboration that make up the name of a company.
Bitmap: It is made from certain points that are strategically placed creating a rectangle or matrix shape.
Merchandising: Refers to the business strategy which is based on the promotion of different products.
Color palette: It is one of the fundamental resources within the world of graphic design, used to make combinations or mixes of colors that could look good together.
Pixel: It's about the basic unit of some image scanned on screen, that is to say, they are the colored dots that create the image, through the constitution of a matrix of multiple continuous pixels.
Advertising: It is the way impersonal communication, in addition to the form of propagation of information, opinions and ideas, with the purpose of persuading a certain target audience, in such a way that they remember and carry out some specific action.
Itinerary: Within the field of typography, it is the white space that is in the middle of images and texts.
Silkscreena: Consists of printing technique It is used in the reproduction procedure for both texts and images, in which the ink is transferred through the use of a mesh stretched within a frame.
Usability: It is a term through which it is possible to measure the quality of a website at the time of providing a quality experience to users who enter.
As you may have seen, there is a large number of terms They are used within graphic design and it may be that we have forgotten some other term. If so, don't forget to let us know.