With the evolution of society and the massive existence of images in our daily life it is increasingly complicated for publicists reach the target audience and make them notice them, avoiding going unnoticed among so many existing brands on the market. therefore, many professionals and companies are forced to resort to the direct mail and sometimes aggressive to fulfill its function. An image that causes disgust, repulsion or that literally expresses what it intends is much easier to remember and associate with a brand than a common advertising campaign that will have to compete among millions of images in TV commercials, billboards on roads, posters at bus stops, ...Who does not remember the controversial campaigns of United Color of Benetton, or the aggressive ads about road accidents or lung cancer caused by tobacco. Most of these images They have stayed in our brain and it is difficult for them to abandon us, that is the game that many brands seek, to stop being one more to stay fixed in our retina.
Although it is not necessary that they be unpleasant or that they show harsh images, being direct and that it can be read in an image at a glance is enough, for example in the following Hard Rock Café campaign we can speak perfectly of direct mail without it being unpleasant.
Next I want to show you many of these campaigns, some will surely already know them and others will surprise you for the first time.
images: Zkon., taringa, GeneralC4D., toni2836
Good pics!