Online commerce has been growing enormously, There are more and more platforms interested in providing quality services. The main advantage is being able to create a virtual site, where your products are promoted and sold quickly and reliably. Discover everything about Shopify in this article, and decide for yourself how much it benefits you.
Since its creation to date, millions of users have accessed this site. It is easy to use, reliable, and has all the necessary tools to make your work easier. As with all websites, you must make a balance between its positive characteristics, and some that do not benefit you. In general it works very well and is accepted globally.
Find out everything about Shopify, what exactly is it?
Shopify is an e-commerce platform. Which makes it possible for multiple companies and individual users Set up an online store to sell your products. It is a cloud solution marketed as a service (SaaS).
It is one of the most famous and used ecommerce worldwide. According to statements from the company itself, its sales have amounted to billions of euros. Likewise, its gross sales value reaches a significant percentage of Amazon's sales value.
What is Shopify used for?
It has more than 70 different templates to design your online store, both free and paid. The design system is based on a drag-and-drop interface, making customization easy. It allows you to set different prices and generate discount codes, This is depending on order quantities and different shipping costs.
It includes returns management features and also abandoned shopping cart recovery. You will be able to generate reports on customer behavior based on location, money spent and more. This allows you to see the status of your store and your orders in real time through the Shopify app.
When it was founded?
In 2004, Canadians Tobias Lütke, Daniel Weinand and Scott Lake They were constantly trying to open an online snowboard equipment store. Since they were not satisfied with what was available in the e-commerce platform market, they decided to start their own company to meet this need. After two years of preparation and planning, Shopify was finally launched in 2006. The goal is to make life easier for those who want to open an online store.
For this reason, Shopify is an e-commerce platform that offers services ranging from the design and layout of an online store, inventory and sales, to easy integration of various payment methods. Today, more than one million users use the solution and more than $100 billion in sales have already been processed through the platform.
What programming code do you use?
Shopify is one of the most famous and used CMS to create online stores. One of the reasons for its popularity is due to its Ruby-based structure. This programming language together with the Ruby on Rails platform, provides a solid foundation for developing and customizing online stores. Ruby on Rails' focus on performance allows developers to build applications quickly and with clean code.
Shopify uses languages like Ruby and Liquid, a templating language Designed specifically for theme creation and content management. With Liquid, developers can allow business users to customize their stores, creating templates with JSON schema and manipulating dynamic data.
Is it easy to create an eCommerce on Shopify?
To create a Shopify account follow these steps, it is actually a simple process:
Go to the Shopify home page. Depending on your geographic location, you will be redirected to the local version.
Once you are on the page, you will see the option to start a free trial. Click on the icon located in the upper right corner of your website.
You will then be asked to fill in some basic details, after which you will have the option to create a store name.
Provides below information about your store. Here you will be required to provide your profile information, and you will also be asked to provide data in relation to your business.
Set up and optimize your store next. With this option, Shopify allows you to add products to your marketplace individually or in bulk.
As well you can add any service, file or item that may be available for digital download.
Select the view you want, the aesthetics of your store should reflect not only your products, but also your ethics and style.
After choosing a template, and designing your website according to your wishes, it is time to choose a domain so that your website is official and real.
Go to your control panel and click where you are prompted to you add a domain. After this the question will appear
Do you want to transfer the domain or register a new one?
Now that you have decided what your website will look like, It is important to list all the products you sell or services available.
To the left of the administration panel, You will see a panel labeled “Products”. Select it to add new products to the list, or select products that are already in your inventory.
A recommendation that we give you is that Group and categorize your products. This is a way to facilitate access for your clients.
These are some common Shopify problems
If your audience is also international, Shopify may not be the best option for your business. The tool does not offer the option to set up a multilingual store. That is to say, depending on your plans, this point may be disadvantageous for you.
Although it offers search engine optimization, Shopify uses some subdirectories, which ultimately hurts on-page SEO performance a bit.
Common website URLs such as About Us, they do not have the ideal structure to optimize different search responses.
Regarding domain names, these are not within any of the accessible packagess. To host an email with your own custom domain, you'll need to look for an external tool like G Suite. Your brand's credibility can be affected by an ambiguous email.
What are the advantages of Shopify?
Since the guides are aimed at those who are not familiar with tools of this type, One of the main advantages of Shopify is its ease of use. With this eCommerce platform, you will not have to worry about the most technical part of management.
Another point in favor for those who use this tool is the ease of use and the Responsive design templates available for clients. This means you can rely on the quality of your website on desktop, mobile devices and smartphones.
For those who don't have much time to focus on all the tasks of running a business, Shopify can Make product and inventory management in your online store even easier.
The Shopify platform has made a difference in online commerce, bringing multiple benefits to its users. Discover everything about Shopify, and start benefiting from its services too. We hope that in this article you have obtained the information you expected regarding this topic. If you think anything else needs to be mentioned, let us know in the comments.
