Sometimes some designers serve their client thinking that he already knows what the design is about; however and most of the time, the client does not know what the designer is talking about and this usually results in a misunderstanding, since practically speaking with the client as if all the information were something everyday for him and he tends to forget that it takes 4-5 years at a university to learn about graphic design.
Summarizing, designers want their clients to understand All and at the same time they think that they don't know anything about design, so here we will give you several tips to optimize customer service, so take note.
How to “educate” a client so that they know what graphic design is about?
Think that the client does not know anything about design
From the moment the client requests the budget, try to clarify any questions to find out exactly what you want. Investigate whether what the customer is actually saying is what they want to say, and after you understand what the customer's intention is, it's time to really understand the customer himself.
Enter the "world" of your client and earn their trust
Normally some designers due to insecurity, start the project prematurely to try to "impress", however, this usually causes insecurity for the customer.
The faster you understand what the client requires, the market they are in, their competition, the language they usually use, etc. faster you can earn their trust. In this way, you can really impress him and make him willing to learn what is necessary about design over the course of the care / creation process.
Determine the purpose of the project
Clients often have multiple ideas, however, and appreciating their idea in project form, it is very possible that they will give up or become much more excited, since the purpose of the project involves determinationIn other words, before starting it, it is necessary to establish which project will be developed; what's your objective; what are your references; the period of time in which it will be carried out; how it will be delivered; who are responsible and obviously, the final cost.
Educate the customer
As a professional, educating clients is the responsibility of the designer, given that the client does not have the obligation to know anything of this world and on multiple occasions, he really does not know anything about design.