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Social networks have revolutionized the way we communicate and allow ourselves to be seen by the world. Many people have managed to stand out thanks to the networks for their content, whether it be fashion, personal advice, their design work, etc.
In this post, we are going to talk about an illustrator who stands out thanks to his illustrations, whose main theme is cynicism, we will talk about enlightened cynicism, which is hidden behind this concept and we will see a series of examples to understand it better.
If you don't know Eduardo Salles on social networks, it can only be for two reasons: either he doesn't have a mobile phone with an internet connection, or you're still too young to know. the illustrator, Eduardo Salles has become a champion of enlightened cynicism.
What is enlightened cynicism?
We cannot speak of enlightened cynicism without referring to Eduardo Salles. About five years ago, Eduardo began to publish his work on social networks and little by little he made a name for himself on them. Thanks to the networks, it has been seen how his work is evolving, he is creating his own style, with which he quickly and through various elements sends a message with his illustrations. Nail illustrations that the only element that has not changed since its inception is cynicism.
With more than 350 followers on Twitter, close to a million and a half people on Facebook, and close to 30 on Instagram, Eduardo Salles has become a benchmark on social networks, and all thanks to his illustrations with acid humor . These critical illustrations, satires on society, by Eduardo Salles, want to show the funniest, most comical side of the world in which we live.
Salles is an illustrator, graphic designer, writer and creative director, they define him as good with words, but even better with images. He himself says that ambiguity allows you to fill the gaps with your own prejudices, and that in a culture as full of prejudices as ours causes a great variety of jokes to arise involuntarily.
The illustrator in his book, Illustrated Cynicism, displays a range of versatility and simplicity, through an image he is able to transmit a wide variety of ideas and sensations, in a direct and fun way. We don't have an answer to all the questions that come to mind, only a cynic thinks he has them and sees everything ironically. I mean, I see that the world is going to end but I don't care, and I laugh about it. The only thing we can do in the face of this lack of answers and uncertainty is to laugh at ourselves.
In this book, a compilation of the best pieces published by Eduardo Salles since 2009, with a total of 144 pages, in which all the problems that may be around our lives are discussed, but using humor.
Illustrated Cynicism, has opened many doors for Eduardo Salles, has given talks at the Miami Ad School, has collaborated with newspapers, has published books, etc. One of his great projects is Pictoline, an information design and illustration company, in which a group of illustrators work, including Eduardo Salles.
Through different visual formats, illustrators, transform any information into content that manages to connect with the large number of people that they are going to see it, all this in a simple, fast and close way.
Pictoline, with its new visual content formats, has become a worldwide benchmark and in one of the most widely distributed media in Latin America. With a good design, any type of information can be modified to become something extraordinary, important for society.
In addition to his books, he opened a profile on the social network Facebook called, the spirit of the cynics, in which he has laughed at his followers, workers, politicians, students, etc. In general, from almost all the people who follow him on his networks, but always with respect.
In another of his books, The science of the cynics, also deals with the issue of cynicism and says that, science that the cynics have, is the one that analyzes our daily life and everything around it that can annoy it.
In this book, a collection of illustrations is presented in which he talks about the most mysterious human behavior, the world we live in today and the nonsense, the stupidities, from which we have all suffered.
Illustrated Cynicism of Eduardo Salles
Next, let's see a compilation of the best works of the illustrated Eduardo Salles and his characteristic enlightened cynicism.
In this illustration he tells us about the life that follows a new shirt, from the moment we buy it until it dies.
How would you really talk to us about the companies that interview us?, but really do not dare. In this illustration we see the euphemisms about job interviews.
In the following we can see how he uses that humor to laugh at both engineers and architects when it comes to solving a problem.
And in this case, what he boasts about is the thought, or idea, that many students have about going to university. This illustration poses the question of why you really want to go to study at the university.
Why only people who are good at studies are considered geniuses and not those who are good at other things without having them.
This is one of the illustrations, with which laugh at oneself Who does not give a thousand turns to the head before doing things.
Who does not know a person who has his computer desktop like this, if you do not know anyone, it is that you are that person.
Politics is a clear target, when it comes to making satires. We have all seen two-faced politicians, promising and then not delivering, trying to change our minds.
Eduardo Salles has achieved create a movement, through his illustrations that many people support and claim. This illustrator intelligently expresses the society in which we live today, showing it to us directly and without hiding anything, he shows us today's prejudices.
Enlightened cynicism has known how to perfectly portray the contradictory soul that characterizes us as human beings.