Graphic design has always been present in a large part, in each of the things that surround us, either in any logo of a brand, even in the creation of a certain advertising campaign.
Whatever it is, graphic design, as we know it, has been part of and has been the main protagonist of many projects that we currently have stored in our retina.
It is for this reason that in this post we have wanted to make a small reference to graphic design in all its splendor, and for this reason, we are going to present some of the best examples that have been made over the years.
Graphic design: what is it
The graphic design does not have an exact and clear definition, since It is a more ben discipline or technique, which is responsible for projecting and performing different functions, within the same category. When we talked about graphic design, we talked about creating concepts, ideas and solutions through graphics.
It is in charge of multiple functions, but one of them is to promote, sell, advertise and persuade. These are some of the concepts that best define this technique, which has been in use for a few years and decades.
Graphic design is not only about creating images, illustrations or direct messages, it is also a way of visual and communicational code, where we can interact and conclude a single message. It is for this reason that graphic design complies with different branches, each of which is connected and linked to form a single message and code, which later is the viewer or client who projects and understands it.
In short, we can say that graphic design is a new way of staying connected, through graphics and, above all, a lot of logic.
Simple Features
- A person who names himself/herself as a designer must, above all, be a creative person capable of knowing how to solve the intricacies that the client attaches to him in a kind of briefing. The briefing is the guidelines explained and summarized by the client where the project to be carried out is exposed and where several questions are questioned: how, for whom, why, when and what.
- Graphic design is mainly driven by technology, that is, the use of social networks is currently one of the most important tools. Thus A person who is dedicated to graphic design must, above all, know how to use these types of tools. and stay updated at all times with what is happening around you.
- When we design we are also transmitting a message, therefore, a person who is dedicated to design must also know the guidelines to know how to read each of these messages and create them. Graphic design as a whole is also art, since it not only creates anew, but also it also molds it to its shape in order to leave its mark on the interior of said project.
Graphic design examples
Marketing and advertising graphic design
When we talk about marketing and advertising graphic design, we talk about the fact that the client wants to establish a project where he needs to promote and sell a certain product and he doesn't know how. This is where digital marketing and its persuasion strategies come into play.
For you to understand us better, what this type of design does is try to sell the product or advertising campaign that the client wishes to display in the best possible way. For it, The person who performs this task must have sufficient knowledge to be able to sell said product.
Visual identity graphic design
When we refer to visual identity, we are talking about the design or projection of a brand in its entirety. this is where the client asks us to design what will be the main image of a brand, of a seal or of a certain company that requires the visual part and its complete identity.
To design a logo, both points must be clear: Know the client and what he asks of us, perform an information and documentation phase about the product and the company, carry out a preliminary ideation phase with some of the key concepts that will best be exposed in the design, and, above all, know first-hand who we are going to address, to be able in this way, define the character and personality of the brand.
graphic packaging design
Also known as packaging or packaging design. It is another of the branches that fulfills the function of graphic design. When we design a brand, We are also the protagonists of designing the packaging. For example, if we have designed a brand of shoes, we must also design what will be the packaging of our sneakers or shoes.
It is one of the most difficult projects, since you have to find out about each of the types of packaging that exists, and above all, adapt it according to its functionality and design.