With the rise of online businesses, the need for creative designers who develop the essence of the business in a logo is essential. Now that many businesses are coming to the Internet, not only eCommerces, but also other types of web pages, all of them have the same need: to create a logo. And as a designer, you need to have good fonts for logos that satisfy all your customers.
For this reason, today we are going to focus on giving you various fonts for logos, not only the best ones, but those that are highly sought after, those that are free, those that will give that special touch to your project… Do you want to know which ones we have selected?
Characteristics of the fonts for logos
Choosing a font for logos sounds easy, but it really isn't. These types of fonts for logos must have a series of characteristics so that they perfectly fulfill their mission. And what are those? Well:
- It should be easy to recognize and stick in your memory. In other words, that when you see it, you identify it with the company it is named after. If you put a logo that is too convoluted, with a font that is not understood, it will hardly be able to penetrate the public.
- Less is more. Also in typographic fonts. You must bear in mind that a single source, or at most two, is more than enough. If you use more you will create a feeling of mistrust in customers. If your client is a large company, bet on using only one typeface. On the other hand, if they are small companies, you can center a font for the name of the company and another for a slogan (if it has one).
- Go classic. It is possible that your client wants to use a type of font that is fashionable, either because he has seen it, has read it, etc. Try to get it out of your head. Fashions are temporary and in the end your logo will have an expiration date, so after a short time you will have to change it because it will have become outdated.
Types of typographic fonts for logos
Another aspect to take into account is that, within fonts, there are several types of fonts, which are grouped into 5 large groups:
- Serif fonts. They are the most classic and oldest, since we are talking about the XNUMXth century (from that date they began to be used). By using it in a logo, you will give it a conservative look, although it does not mean old-fashioned, but elegant and sophisticated.
- Sans Serif fonts. These go more to the basics, eliminating the ornaments of the previous one and looking to have straight and clean lines. Its objective is to give clarity and to be very easy to understand and to know what the logo refers to.
- Slab Serif typeface. This fountain, a variant of the previous one, emerged in the XNUMXth century and is characterized by a combination of the two above. It seeks to have a solid visual effect but at the same time to modernize for the times. They are more rounded or angular, not as straight as the others. In turn, they convey confidence in the brand and creativity.
- Script fonts. These began to emerge in the twentieth century and attracted a lot of attention for a more "handwriting" aspect. What they were looking for is that they were letters that, in themselves, already had flourishes, different designs, etc. The goal, with these curvy, patterned shapes, is to create a sense of ingenuity and creativity.
- Display sources. Also known as decorative fonts, what they are looking for is that the letters themselves are designs, in such a way that it is played with a logo that is totally designed (the letters do not have to be fonts, but rather a project). As for what they express, they seek to give a sense of fun, entertainment and something informal.
Fonts for logos: these are the best
And, now, we are going to see what types of fonts for logos we can recommend.
bodoni
Source: Fontgeek
This is a font for logos that you have seen in a brand very on everyone's lips, especially if you like fashion. We talk about VOGUE. Its logo has this font and it is one of the most used for businesses related to fashion, elegance, luxury, glamor, etc.
Garamond
Garamond is a typography that is used a lot for books, because it has an elegant design and not so basic or simple. This also has quite a success on its back.
The first time it was presented was in 1900, specifically at the World's Fair in Paris, and little by little it has made a dent in the day-to-day. It is very expressive and is easily used in logos that are professional or that want to give timelessness to their brands.
Nunito Sans
As the name suggests, this font is sans-serif. It is very basic in that it bets on clear lines, not too strong, and very clear to read. Which, for displays, is perfect.
Logo fonts: Didot
Didot's font can be seen in the Giorgio Armani logo. If you pay attention, is of the Serif type and creates in itself an elegant and careful design, what you are looking for is to focus on a more mature audience.
canilari
For those looking for a modern design, that breaks a bit with the straight lines and in itself seems drawn, you have Canilari. It is a thick and creative font.
trajan
Source: Graffica
This font is one of those used for a long time for american movie posters, and it is a favorite for designers. It is mostly focused on one type of business, as its style is older and can be very well suited for lawyers, death-related issues, religion, etc.
Logo Fonts: Sabo
If your client is looking for a project related to videogames, this, arcade style, it can come in handy. Because of that same design it enchants many and you can have it so filled (that it does not look so arcade but more like a designer, programmer, etc. or online, where it is the person who gives meaning to the source.
Rockstar
One of the sources for script type logos is this, which looks for empathize with a young audience and transmit freshness, creativity and fun. If the project you have in hand is for a young audience, this may be one of those to try.