Fonts for logos

Choosing the correct typography for a brand logo design is often a challenge for designers. There are thousands of different options and that is why this search can be somewhat overwhelming for those who take their first steps in the world of graphic design. To help you with these first steps, we are going to give you a list of some fonts for logos with which you will give brands personality and a unique style.

When creating the corporate image of a brand, you can choose different styles. That is, you can create a logo that only contains an icon, while you can also design an identity that combines image and text. Current design trends opt for a simpler style, with a meticulous result and highly readable fonts. To make both a good design and a good typography choice, the most important thing is to know the identity of the brand you are working with.

What should I do to choose a font for a logo?

This question that heads this section, surely on more than one occasion you have repeated it over and over again when facing a design project. As we all know, being designers implies making a good choice of colors, fonts, composition, style, etc.

In the end, making a suitable typography choice takes time, not only of research but also of experience. Therefore, if this happens to you when you start a project, we are going to remind you of some typographical rules to make a good choice.

• That follows the style to the design of the identity. It is essential that the typography with which you are going to work reflects the personality and style of the brand with which you are working. I mean, it has to be consistent.
• It must be readable. The more understandable the typography, the better result you will achieve when communicating with your audience. Avoid complex fonts or with many decorative elements, the only thing they will do is make it difficult to read.
• Coherence and hierarchy. In the event that you use two different fonts, we recommend that you use fonts that complement each other and in which there is a hierarchy. Use fonts that are not similar.

Best fonts for logos

If you are looking for font references to create unique logos with personality, we bring you in this section a list where we are going to name you different fonts. You will find from classic fonts that everyone has talked about, to fonts with a more original style.

To come up

Typography based on geometric shapes. Among its characters, its lowercase letter "o" stands out in which it can be seen that it is not a perfect circle. Avenir was launched in 1988 and its design is inspired by another typeface widely used in the world of design, Futura.

Futura

Who has not seen or knows this typeface? This font has been and continues to be one of the most used in the design of logos of well-known brands.. In this family, you can find a great diversity of styles, which will give you the possibility of greater versatility when working. It is a simple, modern and clean typeface.

Helvetica

Another, one of the most famous typefaces in the panorama of brand identity design. It is a sans serif or sans serif font, which has been used in world-class brands. The designs of its letters are simple and its lines are thick, which gives it great legibility.

TEKO

A sans serif typeface, with a simple design and great readability, making it a suitable font for brand logo designs. It is a fountain, made up of tall, rectangular shapes. In addition, it is necessary to emphasize the little space that exists between its characters.

Cinnamon

A most surprising typeface since it is not classified as sans serif or serif typeface. The shapes of its lines at the ends have a flared style but done in a very subtle way. It is a font that brings together a modern style, but at the same time classic. In addition, it can be noted that there is an evident contrast between its thinner and thicker lines.

Recoleta

A contemporary typography design for logos, this one that we bring you right now. Pick it up, it's a font composed of angular strokes, and smooth, flowing lines. If you want to add a touch of personality to your design, it is a very good option as it offers you different styles and weights for you to choose from.

Garamond

Popular typography with a long history behind it, which makes it a very good option for brand identity designs that seek a timeless and elegant style. The unique design of its serifs is one of the most characteristic aspects of this typeface.

Suprema

In this case, we bring you a very simple font. Its design is based on geometric shapes, which adds an elegant look without losing its legibility and versatility.. It works well for logos in any industry thanks to these two aspects that we just mentioned.

Cormorant

Inspired by a typeface that we have previously named, the Garamond font. It is a typeface indicated for large-scale designs, it also works correctly in smaller designs. One of the most characteristic aspects is its flowing curves and its contrast with the serifs.

Roboto Slab

Composed of geometric shapes and large serifs, this typography option for logos seeks to convey a neat and smooth design, and it really succeedsand. It is a wise option, if you have in mind to work with two different fonts and achieve contrast.

Again we ask you the question, what typeface for logo should I use in my brand? Knowing how to choose which is the most suitable for your design, is what we have indicated at the beginning, you must know the personality of the brand and what it seeks to transmit and from there begin the search.

Today, brands opt for simpler and more minimalist logo designs, in which sans-serif fonts are used. This does not mean that if you do it this way it will work with your brand. Whatever it is, the key is to understand your identity.

In this publication, we have left you a small list with some fonts that work correctly in logo design, now it is up to you to try both these and others that you find in other portals or books until you find the one that best suits your needs. brand.